RETAIL MEDIA
The future of commerce is happening at the point of purchase. Front Row’s Retail Media solutions ensure your brand stays visible, competitive, and profitable on the world’s leading marketplaces and retailer-owned ad networks.
Optimize Your Retail Media Strategy
Retail Media is transforming digital advertising by shifting ad spend closer to the point of purchase. Unlike traditional display or social ads, Retail Media leverages first-party shopper data from major retailers like Amazon, Walmart, Target, Ulta, and Sephora to deliver hyper-relevant ads to high-intent consumers.
What is Retail Media?
For CPG, beauty, health, and wellness brands, Retail Media is essential. The competition for shelf space has extended into the digital realm, where brands must now fight for visibility on retailer websites and marketplaces. A well-executed Retail Media strategy ensures your products appear at the top of search results, in sponsored placements, and across high-converting display networks.
Front Row helps brands navigate this hyper competitive space with strategies that align performance marketing, retail partnerships, and first-party data insights to maximize ROI.
Retail Media: Frequently Asked Questions
What is Retail Media, and why does it matter for my brand?
Retail Media refers to advertising on retailer-owned platforms like Amazon, Walmart, Target, and Ulta. These networks allow brands to reach high-intent shoppers at the moment of purchase, making it one of the most effective digital marketing strategies for CPG, beauty, health, and wellness brands.
How is Retail Media different from traditional digital advertising?
Unlike traditional digital ads, which rely on third-party data, Retail Media leverages first-party shopper insights from retailers to target consumers based on actual purchasing behavior. This results in higher conversion rates and more efficient ad spend.
What are the key components of a successful Retail Media strategy?
An effective Retail Media strategy includes:
- Retailer-Specific Ad Optimization – Understanding the unique ad algorithms of Amazon, Walmart, Target, and others.
- Full-Funnel Approach – Combining sponsored search, display ads, and DSP to capture consumers at every stage.
- Performance Analytics – Tracking ad spend, conversions, and ROAS to continually refine campaigns.
How does Retail Media impact omnichannel marketing?
Retail Media doesn’t exist in a vacuum. It should be integrated with social media, influencer marketing, and direct-to-consumer efforts to create a cohesive brand presence across all consumer touchpoints.
Why partner with Front Row for Retail Media?
Front Row specializes in helping beauty, health, wellness, and CPG brands thrive in the Retail Media space. We understand the nuances of each retailer’s platform and create customized, data-driven strategies that drive real results.
OUR WORK
WE'RE YOUR ECOMMERCE NAVIGATOR
We expand your current business and your geographic scope with both strategic ecommerce guidance and implementation. We help with everything from advertising management and retail account management to content creation and conversion optimization, while developing your Shopify storefront and empowering you to make data-driven decisions with Catapult, our proprietary technology.
Maximizing effective ad spend through A/B testing
We were approached by a global Amazon vendor in the hygiene and health category whose ads weren't converting shoppers as much as they should.
Scaling a global digital shelf on Amazon
A global Amazon vendor needed our support regarding the operational management of their digital shelf across 11 countries. The client’s assortment consisted of over 2,000 product listings per country.
Building a custom AMC dayparting analysis to drive incremental sales
While monitoring the advertising performance for one of our clients, we identified performance dips on certain days of the week. To better understand what was causing these issues, and to determine if we were missing any opportunities for optimization, we developed a custom dayparting analysis using the Amazon Marketing Cloud (AMC).
Implementing Sponsored Ads to boost visibility on crucial platforms
A global Amazon vendor in the FMCG category turned to us to improve the management of their advertising on Tesco, the largest retail chain in the UK and the fourth largest worldwide.
From Frustration to 240% Growth: How Cinema Secrets Reclaimed Amazon Success
Cinema Secrets is a cult-favorite cosmetics brand trusted by professional makeup artists — but before partnering with Front Row, its Amazon strategy was fragmented, reactive, and underperforming. With limited visibility into performance metrics and minimal communication from previous partners, the brand needed a team that could turn data into direction.
Front Row’s Marketplace Partnership team transformed the experience by pairing transparency with collaboration. Through real-time analytics in Catapult, weekly strategy calls, and direct access to account leads, Cinema Secrets gained full control of its growth levers. Within just one month, the brand saw 240% month-over-month revenue growth, exceeding forecasts by 16.7% and surpassing revenue targets by 82%.
The result: sustainable growth powered by shared accountability, open communication, and a data-driven strategy that redefined what brand-agency partnership should look like.
Essity: Turning Retail Media into a Digital Growth Engine
Essity, a global leader in hygiene and health, partnered with Front Row to unlock new digital growth across the UK’s largest supermarkets. Despite strong in-store performance at Tesco and Sainsbury’s, the brand’s digital channels weren’t scaling at the same pace. Our team developed a retail media strategy designed to change that — transforming traditional retail partnerships into high-performing, data-driven digital ecosystems.
By restructuring campaigns, optimizing Sponsored Ads, and applying incremental targeting grounded in SEO intelligence, Front Row delivered measurable impact: +93% sales growth, +45% increase in clicks, and ROAS gains that outperformed Amazon by more than 20× on select brands.
Essity’s success demonstrates how Retail Media, when powered by analytics and strategic creativity, can convert retail presence into digital dominance.
OUR BRAND PARTNERS
OUR TESTIMONIALS
Front Row is one of the leading agencies in Retail Media. We hold a close partnership with the team who are constantly at the forefront of the developments in our fast-paced industry. I am highly appreciative of both their expertise and their results-driven mindset.
The Ecommerce Management team provided exceptional Amazon services, including content creation, consulting and advertising on Amazon and further retail channels. Their expertise helped us maximize our sales potential and reach a wider audience. We highly recommend [Front Row's Ecommerce Management division] to anyone looking to grow their business on Amazon and beyond.
Your team stands out due to its high professionality, reliability and in-depth knowledge. We are satisfied with our co-working and achieved results by 100%!
[We] greatly value the no nonsense attitude of [Front Row's Ecommerce Management division]. I believe this is the big difference vs. most other agencies.
You're definitely one of the more knowledgeable agencies that we work with in these brand-new regions regarding SpAds and the console, so your depth of knowledge about your own account is incredibly useful for us troubleshooting issues on behalf of other agencies. We really appreciate having you as a partner!
Since I have been working with you, I understand why clients choose you. You are raising the bar so high for any other agency!
Your strategic advice gives us guidance and clarity on our ecommerce growth path. Working with you does not feel like a regular service provider relationship, but rather like an integrated team - super reliable and with entrepreneurial spirit.
OUR PLATFORM PARTNERS
OUR PLATFORM EXPERTISE
Meet Our Team
Our ecommerce management leaders bring a wealth of industry experience and niche knowledge to Front Row. We know exactly what works and why—and we're always testing what’s new.
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Individually, our capabilities are powerful. Together, they're even more dynamic—moving at the speed of commerce to uncover new opportunities for growth.
