Commerce Catalysts

Strategy And Design

We listen—with intent—between the lines. Then we filter your vision through a critical lens, energizing the unknown and giving voice to your purpose.

We're the team that used to be School House, now merged under Front Row.

Our Services

What we do

Our Work


When the standard is higher than beautiful aesthetics, we help you find the clarity to make real connections.

Our search for solutions goes beyond the obvious, and our diverse circle of creatives bring fresh, varied perspectives—constantly pushing back to question, challenge, and clarify.

    • Strategy and design
    • Content creation

    How we created a masterpiece of a campaign for Makeup By Mario

    Makeup By Mario turned to us to create a stunning campaign for their new, long-anticipated foundation. We focused on a bright, "in-studio" feel that displayed the founder's artistry and experience with a variety of skin tones.

    • Strategy and design

    An immersive experience into a prestigious brand

    La Mer is one of the most coveted brands in the world. We created a physical, digital, and emotional experience that matched the brand's elegance and inspired over 1 billion social interactions.

    • Strategy and design

    Creating deeply beautiful branding for a new makeup line

    Ami Colé used bold, bright photography to connect with their consumers. We created a brand that truly reflects the audience.

    • Strategy and design

    Building an emotional retail experience that indulges all the senses for Elemis

    Our new Elemis retail strategy is a balance of British heritage, the present client, and future innovation. Within the newly envisioned physical spaces, Elemis clients are invited to engage with modern services, legacy design, and future-driven technology.

    • Strategy and design
    • Content creation

    Bringing an in-office-like experience to the digital consumer

    Dr. Dennis Gross needed to refresh the brand, and our research showed that consumers wanted skincare wisdom straight from the doctor. So we gave consumers what they wanted by establishing innovative, 3D-like product shots and a warm, welcoming voice that reflected Dennis' real-life personality.

    • Strategy and design

    Building custom visual merchandising for Sephora power house brands

    Kosas & Youth to the People have become synonymous with the joy of a Sephora shopping experience.

    • Strategy and design
    • Content creation

    Revitalizing the original clean beauty brand

    Jane Iredale was the original clean beauty brand, but needed to revitalize the brand and create excitement in a now-crowded space.

    • Strategy and design
    • Content creation

    Infusing an established brand with bold, new energy.

    DevaCurl needed to modernize their brand, and we came back with attention-grabbing colors, fashion-forward models, and an empowering message of "Your life. Your curls. Your way."

    • Strategy and design
    • Content creation

    A journey through the woods for Chinese New Year

    Elizabeth Arden celebrates the year of the water rabbit with a cut-through campaign designed to surprise and delight.

    • Strategy and design

    Elevating Beautyblender with Interactive Gaming: A Front Row x makemepulse Collaboration

    PLAY is an immersive and interactive gaming experience that seamlessly blends entertainment and beauty. Learn about this unique collaboration and how we brought the new Beautyblender PLAY to life in an addictive arcade game.

    • Strategy and design
    • Content creation

    Designing an elegant look and feel for a skincare line from celebrity esthetician

    Joanna Czech wanted packaging and a uniquely cool travel kit that reflected the brand's all-climate-focused skincare, along with showcasing the brand's premium nature.

    • Strategy and design
    • Content creation

    Unleashing limitless self expression: how we unlocked TooD's radical brand identity

    We helped build the TooD brand with a radical brand identity, messaging, and strategy inspired by founder Shari Siadat’s attitude of never holding back, embracing every part of your being, and expressing it with no limits.

    • Strategy and design

    Empowering Health and Community: The WellWithAll Brand Transformation

    Discover how our Strategy & Design division empowered Wellwithall, a groundbreaking supplement brand, to reconnect communities with the transformative power of preventive health.

Our Brand Partners

Our testimonials

  • It's very rare as a creative person to have someone paint the picture in your heart and soul onto canvas. I am so grateful for my partnership with [Front Row Strategy and Design]... [I] have been recommending the agency that gets beauty and its emotional impact.

    Diarrha Ndiaye

    Founder & CEO, Ami Colé

    byStrategy and design

  • The decision to partner with [Front Row Strategy and Design] has been one of my best during my time at Bluemercury. I have the fortune of working with their team on four separate projects, which means I get to work across a couple different teams. I can resoundingly say what makes [Front Row Strategy and Design] special is the people. They are world-class – an absolute joy to work with, collaborative, creative, brilliantly strategic, patient, everything is top-notch quality.

    Julie Kelly

    Vice President, Proprietary Brands, Bluemercury, Inc.

    byStrategy and design

  • As we look to expand our retail footprint globally, local consumers should expect a unique experience that tailors our brand codes to regional shopping behaviors as the ultimate articulation of Elemis London.

    Marc Gallagher

    Former Chief Brand and Digital Officer, Elemis

    byStrategy and design

  • We've created an experience that brings together co-creation and shared artistry between brand and consumer. We've disrupted the conventional trial-first concepts for the industry with a flagship store that redefines the beauty shopping experience with a need for social connection.

    Darpan Sanghvi

    Group Founder and CEO, The Good Glamm Group

    byStrategy and design


Our Strategy and Design leaders bring a wealth of industry experience and niche knowledge to Front Row. They love nothing more than working with visionary founders and teams to create category-defining brands that take up space.

  • Katie MartinEVP, Managing Director
  • Christopher SkinnerChief Brand Officer
  • Caitlin ClingmanVP, Creative
  • Irmand TrujilloAssociate Director, Creative
  • Faith BouchardSenior Producer, Creative Operations


Individually, our capabilities are powerful. Together, they're even more dynamic—moving at the speed of commerce to uncover new opportunities for growth.

  • Marketplace

    With our unique partnership model, we buy your inventory and provide end-to-end marketing and logistics solutions that drive your Amazon and growth.


    We help you expand your ecommerce business and geographic scope with guidance and implementation across digital advertising and retail, optimizing conversion on all major platforms.


    We facilitate the full flywheel of performance marketing, SEO, social, influencers, email, CRM and more to create 360° campaigns that drive your ROI.


    We develop ongoing social content, email marketing, social and streaming ads, photography and video for everything from evergreen messages to product launches.


    We set the stage for compelling storytelling with emotional narratives, arresting brand identities, holistic design, and immersive retail environments.

  • Let's talk

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