Our Insights
Why Your Prime Day Deal Might Be Invisible (And How to Prevent It)
The impact of Prime Day deal badges is significant. Sometimes, a deal is approved and budgets are set, but then the badge doesn’t show. But why?
How to Spot Declining Categories & Seize Growth Opportunities
When large brands operate at scale, the biggest threats often aren’t the obvious ones. At Front Row, we observed this pattern with one of our clients, a leader in the FMCG category. While they had performance data, there was one missing piece: market context.
Amazon Adds The Netherlands to Pan-European FBA
As of June 25, the Netherlands became the fifth mandatory market in Amazon’s Pan-European FBA program, joining Germany, France, Italy, and Spain. Sellers who want to stay enrolled will need to ensure their listings are active for the Netherlands.
The Hidden Margin Booster: Chargebacks Might Be Quietly Eating Your Amazon Profit
Chargebacks are fees Amazon charges vendors for non-compliance with operational requirements, things like incorrect labeling, missed delivery windows, or data mismatches. While these may seem like minor administrative issues, the financial implications tell a different story.
Connected Commerce in Action: Results Over Guarantees Through Holistic Growth
New Subscribe & Save Metrics Reveal What Drives Long-Term Value
Subscribe & Save (S&S) has long been Amazon’s built-in tool for driving repeat purchases. A new version of the S&S dashboard has surfaced, significantly expanding the scope of data available.
Amazon Shortens Return Window for Select Categories
Starting June 23, Amazon has shortened the return window from 30 to 14 days for several product categories across Germany and Italy, including Tools & Home Improvement, Personal Care Appliances, and Automotive.
Amazon is Testing Sponsored Ads in Rufus
Amazon has started testing Sponsored Ads inside its AI shopping assistant, Rufus, and brands may already be a part of it, whether they realize it or not.
