Our Insights
Retail Media ROI: What Incrementality Looks Like in 2026
Is Black Friday Still Worth It?
Black Friday looked strong again this year. Even with economic uncertainty in the background, shoppers did not hold back. But a closer look complicates the picture: the demand was there, but the forces behind it were not as straightforward as the top line numbers suggest.
Amazon x Walmart: The New Omnichannel Battleground
Leverage Shoppable Collections for Product Discovery This Holiday Season
With holiday season now underway and mobile traffic climbing, Shoppable Collections are stepping into a more decisive role than they held before. What once felt like a nice-to-have has quietly become one of the first things shoppers see when they land on a PDP via their phones.
ChatGPT's New Shopping Research Feature
This year, OpenAI has significantly advanced its integration of e-commerce into ChatGPT. And now, just before the Black Friday-Cyber Monday weekend, the company introduced Shopping Research.
Connect, Automate & Improve: How to Best Execute Connected Commerce
Shoppers no longer follow predictable paths – some start on Google, others on Amazon and ChatGPT. With no single channel controlling demand, the real challenge is connecting marketplaces and D2C so they operate seamlessly as one system.
Amazon’s Creative Agent: First Impressions
At this year’s Amazon’s Unboxed event, one announcement stood out: Creative Agent - a new AI driven tool for generating videos, static images, and audio assets. Although the feature is still in the early stages of development, the potential is impressive.
From Scroll to Cart: Designing Creative for Every Commerce Moment
