Commerce Catalysts

Our Insights

    • White Paper

    REPORT: The 2025 Prime Day Playbook for Beauty & Wellness Brands on Amazon

    Download Front Row’s latest report to uncover the data-backed strategies powering Prime Day success across skincare, supplements, haircare, and more.

    • Blog

    Package Design Best Practices for Beauty & Wellness Brands

    Great packaging begins with strategy, not just style. Every design decision should be rooted in your brand’s mission, positioning, and consumer promise.

    • Blog

    Amazon Prime Day 2025: Four Days, AI Ambitions & the New Reality of Shopper Behavior

    This year, Prime Day will span four full days (July 8–11), marking a significant departure from the event’s traditional 48-hour blitz. Amazon is doubling down, not only on time but on technology, embedding AI deeper into the shopping experience than ever before.

    • Blog

    Why Your Prime Day Deal Might Be Invisible (And How to Prevent It)

    The impact of Prime Day deal badges is significant. Sometimes, a deal is approved and budgets are set, but then the badge doesn’t show. But why?

    • Blog

    How to Spot Declining Categories & Seize Growth Opportunities

    When large brands operate at scale, the biggest threats often aren’t the obvious ones. At Front Row, we observed this pattern with one of our clients, a leader in the FMCG category. While they had performance data, there was one missing piece: market context.

    • Blog

    Amazon Adds The Netherlands to Pan-European FBA

    As of June 25, the Netherlands became the fifth mandatory market in Amazon’s Pan-European FBA program, joining Germany, France, Italy, and Spain. Sellers who want to stay enrolled will need to ensure their listings are active for the Netherlands.

    • Blog

    The Hidden Margin Booster: Chargebacks Might Be Quietly Eating Your Amazon Profit

    Chargebacks are fees Amazon charges vendors for non-compliance with operational requirements, things like incorrect labeling, missed delivery windows, or data mismatches. While these may seem like minor administrative issues, the financial implications tell a different story.

    • Blog

    Connected Commerce in Action: Results Over Guarantees Through Holistic Growth