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    • Blog

    Well Up: Science, Inclusivity, and Performance Shape the Future of Beauty

    In this week's Well Up series, beauty gets brainy and inclusive, embracing science while prioritizing wellbeing for all.

    • Press

    Prestige Beauty Brands Embrace Amazon's Growth Engine

    Fearing irrelevance, prestige beauty brands are overcoming past reservations to embrace Amazon's powerful sales potential.

    • Press

    Front Row Group Selected by Wella for Amazon Media Management Services

    Front Row Group leverages Catapult technology to optimize Wella's Amazon presence, driving growth for Wella Professionals, Wella Color Charm, OPI, Clairol, and other prominent brands.

    • Blog

    Well Up: The Weekly Trend Update: C-Beauty Boom, Cleanical Beauty & The Rise of Wellness Real Estate

    This week's Well Up explores China's beauty boom, the evolution of "clean" beauty, and the growing popularity of wellness-focused real estate.

    • Blog

    Well Up: The Weekly Trend Update: Kids Cosmetics, $40K Wellness Programs & Gen X Hair Care

    This week in Well Up: From kid-targeted cosmetics to luxury wellness programs and the science behind Gen X hair care, we explore the hottest trends shaping beauty, health, and ecommerce.

    • Blog

    Beating the Ban: Reorienting Your Strategies for a Post-TikTok World

    Is TikTok on the chopping block? Beauty brands, fear not! Here are 5 proactive strategies to maintain a thriving online presence, regardless of what happens with TikTok.

    • Article

    Front Row: A Powerhouse in E-Commerce Growth Strategies

    Learn how Front Row, utilizes data and multi-channel marketing to help beauty, wellness and CPG brands thrive.

    • Blog

    Amazon Updates in May 2024: Fee Changes, Q1 Earnings & Prime Day News

    Catch up on the latest from Amazon! This blog post recaps May's updates including fee adjustments, Q1 earnings highlights, and news about the upcoming Prime Day sale.