Our Insights
TikTok Shop’s Second Act: What Brands Need to Know Going Into 2026
Beauty & Wellness Outlook 2026: Where Consumer Demand Is Really Heading
How Front Row Brands Won Black Friday & Cyber Monday on Amazon
Retail Media ROI: What Incrementality Looks Like in 2026
Is Black Friday Still Worth It?
Black Friday looked strong again this year. Even with economic uncertainty in the background, shoppers did not hold back. But a closer look complicates the picture: the demand was there, but the forces behind it were not as straightforward as the top line numbers suggest.
Amazon x Walmart: The New Omnichannel Battleground
Leverage Shoppable Collections for Product Discovery This Holiday Season
With holiday season now underway and mobile traffic climbing, Shoppable Collections are stepping into a more decisive role than they held before. What once felt like a nice-to-have has quietly become one of the first things shoppers see when they land on a PDP via their phones.
ChatGPT's New Shopping Research Feature
This year, OpenAI has significantly advanced its integration of e-commerce into ChatGPT. And now, just before the Black Friday-Cyber Monday weekend, the company introduced Shopping Research.
