Launching a new beauty brand on Amazon
To launch the first digital sales channel outside of its own website, the outdoor skincare brand Kinfield turned to Front Row's ecommerce management division. A "Shark Tank" success story, Kinfield uses natural plant-based ingredients to formulate products such as bug repellent, aloe spray and sunscreen.
Building a custom AMC dayparting analysis to drive incremental sales
While monitoring the advertising performance for one of our clients, we identified performance dips on certain days of the week. To better understand what was causing these issues, and to determine if we were missing any opportunities for optimization, we developed a custom dayparting analysis using the Amazon Marketing Cloud (AMC).