Social Media Advertising
Scroll-Stopping Creative. Commerce-Focused Strategy.
We combine media buying expertise with storytelling that sells. Our approach to paid social is rooted in testing, learning, and scaling; balancing upper-funnel awareness with lower-funnel conversion and retention. And because we’re commerce-native, we know how to make every scroll shoppable.
Our Capabilities include:
- - Paid social strategy & platform mix planning
- - Creative testing frameworks & performance ad development
- - TikTok Spark Ads, Meta Advantage+, Pinterest Shopping
- - Always-on prospecting & retargeting campaigns
- - Full-funnel performance strategy (acquisition, re-engagement, retention)
- - Creative asset optimization (UGC, motion, branded content)
- - Cross-channel attribution & performance dashboards
It’s a noisy feed out there
We help your brand break through with creative that resonates and targeting that works. Whether you're launching a new hero SKU or driving sustained DTC growth, our paid social programs are built to scale with your goals.
User-Generated Content (UGC) Strategy
Beauty and wellness consumers trust authentic experiences over polished brand messaging. Our UGC approach leverages your customers' real voices to create compelling social advertising:
Curated UGC Campaigns
Develop structured programs that encourage high-quality content creation from your most passionate customers
Performance-Driven
UGC-based ads deliver higher engagement and lower acquisition costs compared to traditional creative
Compliance Framework
Implement proper permission systems and regulatory compliance for beauty and wellness claims
Cross-Channel Amplification:
Extend the reach of authentic customer content across paid social placements and retargeting sequences
We help brands build sustainable UGC ecosystems that continuously generate fresh, authentic content for your social advertising campaigns.
