Team Lead Performance Marketing - D2C Team

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

About our Bratislava Digital Marketing Team

We're the team that used to be BizMut, now merged under Front Row.

We’re numbers-driven performance marketers who focus on our clients’ pipeline revenue and bottom-line value. We specialize in building and executing performance marketing strategies for B2B, D2C and Amazon clients.

As we grow the D2C team in Bratislava, we are looking for innovative and fresh perspectives and a people-oriented lead to support the team.

More about the role

Are you a hands-on digital marketer with experience in paid direct-to-consumer e-commerce marketing?
Are Google Ads, Google Merchant Center and Google Analytics your strong suite?
Are you excited about having your own client portfolio, juggling complex projects and implementing strategies internationally while supporting your team with the same?

If these are the challenges you want to be tackling, we are sure the position of Performance Marketing Team Lead will be a good fit for you!

Your MISSION in this role will be to spearhead innovative D2C marketing strategies, lead and mentor a team of marketers, build strong client relationships, and contribute to the growth and success of a dynamic, global team in an ever-evolving industry.

How would you spend your time if you join us?

ABOUT 30% @ TEAM LEADERSHIP & INTERNAL TASKS:

• Lead and support your assigned team of 2-5 junior and medior performance marketers.
• Provide the team with guidance on campaigns creation and optimization as well as client communications.
• Conduct regular 121s, OKR settings and reviews.
• Share your best practices & tips with the rest of the team.
• Teach and onboard new colleagues on online platforms.
• Collaborate on our internal wiki creation & write blog articles in your area of expertise.
  

ABOUT 20% @ STRATEGY CREATION:

• You will analyse the needs of new clients and propose an actionable digital marketing strategy, best suited to their goals and needs.
• You will identify and prioritize opportunities to improve and scale marketing strategies for existing clients.
  

ABOUT 20% @ CAMPAIGN & PROJECT MANAGEMENT:

• Manage complex projects and hold responsibility for delivery of quantifiable results.
• Implement strategies for your clients across all Google Ads products, i.e. Search Ads, Shopping Ads, PMax, YouTube, Display, Discovery, Merchant Center.
• Independently manage clients’ marketing spend, performance and tactics.
• Optimise marketing campaigns in relation to clients’ goals.
  

ABOUT 20% @ CLIENTS’ COMMS:

• Educate, communicate & manage relationships with senior-management from your client portfolio.
• Regularly update reports & improve reporting of results for your clients.
• Prepare reports in PowerPoint, video & other formats for clients, to help them understand where they are at & how to best move forward in their digital marketing tactics and strategy.
  

ABOUT 10% @ YOUR PERSONAL DEVELOPMENT:

• You will participate in growing our D2C team.
• You will get the chance to create or collaborate on creation of internal wiki & external blog articles in your area of expertise.
• You will work closely alongside experienced professionals and have a lot of opportunities to develop skills that will serve you throughout your career
• You will learn and practice new skills, relevant to your field and beyond. For instance, tactics on platforms you haven’t used before. You will have plenty of shadowing opportunities with TOP leaders in the field

Who Are You?

• You have excellent communications skills in English, both written and oral (minimum level C1).
• You have a minimum of 3 years of proven hands-on experience in managing D2C E-Commerce marketing campaigns.
• You have experience with Google Ads, Google Merchant Center and Google Analytics.
• You are knowledgeable in testing with Google's Ad products beyond Search Ads (i.e Shopping, PMax, YouTube, Display, Discovery).
• You bring project management & project planning experience to the table.
• You have a strong understanding of both content marketing & experience of D2C marketing tactics.
• You have people management experience or would like to grow into a managerial role.
• You have a down to earth personality – we don’t take ourselves too seriously and like to have fun & joy at what we do.
• You are super curious & have a drive to be good at what you do and constantly looking to improve and learn.
• You are an analytical, contextual & critical thinker.
• You are a problem solver who doesn’t get frustrated by solving number related puzzles – you enjoy figuring out why something doesn’t work and making it work.
• You have great presentation skills & happy to be in a client-facing role as a data-driven storyteller.
• You are proficient @Excel & can analyse numerical data & synthesize them into conclusions.
• You are keen on sharing your knowledge both internally & externally.
• Your attention to detail borders on the extreme and you are proud of that.
• You are a master at considering priorities and independently deciding what to pay attention to first.
• You thrive in an upbeat, deadline-driven and fast-growing environment and don’t mind working on multiple projects simultaneously.
• You don’t shy away from difficult conversations with clients.
  
  
  Not a deal breaker but would be great if you also have:
• Knowledge and experience in running paid campaigns on other platforms like Meta, Tiktok, Pinterest.

What's in it for you?

• Starting salary in the range of 2500-3300 EUR gross per month (* the final salary offered will be based on the candidate's experience)
• This is a full-time role based in Bratislava.
• Working on large-scale, international marketing campaigns for well-known brands in an international environment
• Working with and learn from some of Germany’s top digital marketing minds
• Flexible working hours
• Flexible place of work - 3 home office days per week
• A competitive salary based on your experience
• Extra vacation days
• 100% pay on sick leave for the first 2 days of illness
• 100% coverage of meal contribution & Multisport Card
• Mobile phone contract for both business and personal use
• Employee Referral Program
• 2 hours per week of fixed time for reading & learning of your choice
• Unlimited education budget & hands-on support in your learning path
• Employee Wellbeing Program – Work & Life Coaching & Counselling with our external partner
• Regular team building & team spirit events (monthly Team Breakfasts, Games nights, Table Tennis tournament and much more)
• International team with English as our main language
• Relaxed and dog-friendly work environment
• Annual volunteer days
• Hybrid work in our brand-new office in Bratislava Old Town
• International relocation support can be agreed on if needed
• Summer office – this year’s destination is Amsterdam
• And much more...

What can you expect in terms of the process?

1. First Chat (30 minutes with our People & Culture team)
2. Practical Assignment (30 minutes to test your skills)
3. Second Chat (~1.5 hours with your potential Manager & colleagues)

AI Usage Disclaimer:

We understand that AI tools can be helpful in various stages of the application process. While we do not specifically encourage their use, we are open to candidates utilizing AI as long as the work reflects your own knowledge and understanding. Our primary focus is on assessing your genuine expertise, ability to apply concepts, and how you approach real-world scenarios. The use of AI will not negatively impact your candidacy, provided these conditions are met.