HOW ESSITY BOOSTED AWARENESS AND IMPROVED ENGAGEMENT WITH DISTRIBUTOR WEBSITES

Essity, a leading global health and hygiene company, turned to us for expertise and innovation. Facing the challenge of driving product demand, enhancing brand equity, and fueling incremental sales growth, Essity sought to strategically engage with Industrial, Commercial, Healthcare, and Horeca sectors across the US, UK, DE, and FR markets. Their goal was clear: create awareness and consideration for their products in the digital realm. To achieve this, Essity enlisted our team to direct potential end customers to the forefront of their product offerings on distributor websites while also amplifying engagement on third-party distributor platforms.

Through intensive planning and collaboration with our client, we aligned our advertising strategies to their goals, optimizing placements, targeting, and creative assets. With a focus on achieving a strong click-through rate (CTR) and low cost-per-click (CPC), we tailored our KPIs to prioritize high impressions and clicks. By leveraging insights from previous campaigns, we refined our approach to meet the client's specific requirements.

Careful budget allocation and meticulous tracking measures ensured financial control and mitigated the risk of overspending. We built in-market audiences and conducted extensive testing of targeting options, optimizing performance and expanding reach. We employed additional measurements—such as comparing sales increases on Amazon—to quantify the campaign's impact.