TURNING TO TIKTOK TO INCREASE THE AUDIENCE FOR OSTER PROFESSIONAL

DTC MarketingContent creation

THE OVERVIEW

Oster Professional is a legacy client always looking to maximize their efforts and increase their market share. Taylor & Pond (now merged with Front Row), created numerous campaigns that kept our creative fresh and offered the flexibility to easily adjust with any social updates. Giveaways were a powerhouse behind Oster Professional — resulting in a 78% increase in engagements.

OUR #CORDLESSCOLLECTION LAUNCH WAS A HIT

Our Cordless Collection launch introduced a new product that quickly became a fan favorite—so much so that the Black Cordless Clippers sold out. With the success we had seen on Instagram, we promptly turned our budget to TikTok to grew our audience. On TikTok, we launched with a #FastFeedChallenge that set us on the right path. In Q4, TikTok exceeded our expectations, bringing in 11M video views, 48k engagements, and a 26% retention rate.

RESULTS

INSTAGRAM

88%

FOLLOWER GROWTH INCREASE

78%

TOTAL ENGAGEMENTS INCREASE

37%

AVG EFFECTIVENESS RATE INCREASE

RESULTS

TIKTOK

324%

INCREASE IN AUDIENCE GROWTH

11MM

VIDEO VIEWS

48K

ENGAGEMENTS

INFLUENCER RESULTS

1MM

VIDEO VIEWS THROUGH INFLUENCER MARKETING

35K

ENGAGEMENTS THROUGH INFLUENCER MARKETING