Getting Started with Amazon Prime Video Advertising

Reaching your brand’s audience continues to get even easier. Amazon recently announced the beginning of Prime Video advertising, and, according to MarketingDive, “The company has recently added more than 15 new advertising capabilities to enhance insights, planning, activation and optimization across its suite of ad products. In the U.S., Amazon recently added a sponsored TV offering that includes a self-service solution…that has no minimum spend, expanding the reach of the offering. Along with Prime Video, advertisers can reach viewers across Twitch, Freevee and Fire TV.”

Looking to get your brand started with Prime Video advertising? We’re breaking down the benefits of getting started with Amazon ads and what you should consider for your brand as you prepare to start advertising on Amazon Prime Video.

Video ads have become an essential tool for brands looking to capture the attention of consumers and drive conversions. Because of the increasingly saturated visual landscape, Amazon's video ads are designed to be immersive and interactive. This ultimately allows brands to create impactful experiences that resonate with large and diverse audiences. With millions of shoppers visiting Amazon every day, brands have the opportunity to showcase their products to a highly engaged audience actively searching for relevant products and services. This targeted approach ensures that brands can connect with consumers who are “always shopping,” increasing the likelihood of driving conversions.

In addition to reaching broader audiences, video ads on Amazon also offer unique targeting capabilities. Brands can target their ads based on a variety of factors, including demographics, interests, shopping behavior, and more to help better personalize messages for appropriate audience segments. This goes hand in hand with the advantage to measure and track campaign performance in real-time on Amazon ads. The company provides comprehensive analytics tools that allow brands to monitor key metrics such as impressions, clicks, conversions, and more. 

Video ads on Amazon also offer a seamless shopping experience for consumers. With features such as one-click purchasing and product information displayed directly within the ad, brands can drive direct sales and conversions without disrupting the user experience. This streamlined approach ensures a completely frictionless shopping journey, the ultimate goal for any brand in the era of social commerce.

To get started with video ads on Amazon, just like with any other ad campaign, it's important to define clear objectives, whether it's to drive brand awareness, increase sales, or promote a new product launch. Next, brands should identify their target audience and tailor their messaging and creative content to resonate with this specific demographic. Creating engaging and visually appealing ad content is essential for capturing the attention of viewers and driving engagement. Brands should focus on storytelling and showcasing the unique features and benefits of their products in a compelling way. Choosing the right ad format, such as in-stream video ads or custom overlays, can also impact the effectiveness of the campaign and how viewers interact with the content.

But what if you had a team of commerce catalysts that could help your brand get onto Prime Video advertising with the best strategies in the business? That’s where Front Row comes in. Our Marketplace Partnership team is well-versed in Amazon Advertising, and they’re ready to share their knowledge with your brand. From content creation to performance marketing, we want to get your brand in front of as many Prime Video viewers as possible. To learn more about our capabilities, speak with one of our commerce catalysts, or to get started on our new partnership, please visit frontrowgroup.com/contactus/.