The key difference is inventory ownership. In the 3P Marketplace Management model, you maintain ownership and control of your inventory, while we provide expertise to optimize your Seller Central account, including content, advertising, pricing strategy, and brand protection.

You maintain control of your inventory decisions. We provide forecasting and inventory recommendations based on marketplace data, but you determine inventory levels and handle fulfillment either directly to Amazon FBA or through your preferred logistics providers.

The 3P Marketplace Management model typically operates on a combined structure with a base management fee plus performance incentives. This ensures alignment with your growth objectives while covering our operational costs.

You maintain significant control over key business decisions, including inventory levels, final pricing approval, and brand positioning. We provide expert recommendations and handle day-to-day optimization, but you retain ultimate authority over strategic direction.

We manage all aspects of your Amazon Advertising strategy, including campaign structure, keyword targeting, bid management, and performance optimization. Your advertising budget remains separate from our management fees, with complete transparency into ad spend and ROAS.