About Catapult
Most brands are making decisions on data that's incomplete, delayed, or siloed across platforms that don't talk to each other. By the time the insight reaches the person who needs it, the moment has passed. Catapult was built to close that gap by offering a single intelligence system that gives your key account managers, media teams, and executives a real-time view of what's happening across your Amazon business, where performance is moving, and exactly where to act next.
Our Catapult capabilities
Catapult Portfolio AI
Monitor your catalog, catch listing issues before they cost sales, and generate GEO-optimized, brand-safe content at scale.
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Catapult Retail Media Solutions
Cross-channel retail media reporting across Amazon, Walmart, Criteo and beyond. Unified spend, ROAS, and trend data show where to shift budget.
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Catapult Retail Hub
Full visibility into your Amazon business, from ASIN-level sales and margin data to Buy Box monitoring and media planning, all in one place.
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Catapult Answer Engine
Proprietary scoring of how your brand surfaces inside Amazon Alexa and other LLM-driven discovery layers.
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Catapult Media Hub
Acquire new-to-brand customers and drive up CLTV with our AI-enabled media solution.
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Catapult Bespoke Solutions
Custom analytics built around your exact business challenge, from dynamic pricing engines to executive dashboards to omnichannel reporting.
ExploreYour questions answered
Is Catapult a standalone platform or does it only work if Front Row manages our Amazon account?
Catapult works both ways. You can license it as a standalone SaaS platform, or get it as part of Front Row's managed service model, where it's the intelligence layer that powers how we manage your account. Either way, the platform is most valuable when the team operating your business and the team reading the data are close, because insights without execution are just dashboards. If you're exploring Front Row as a full-service partner, Catapult comes bundled in.
How is Catapult different from the reporting Amazon already provides in Vendor Central or Seller Central?
Amazon's native reporting tells you what happened. Catapult tells you what it means and what to do about it. Native Amazon data is fragmented across multiple report types, delayed, and requires significant manual aggregation to produce a coherent view of your business. Catapult consolidates that data, and adds the analytical layer, including margin modeling, incrementality measurement, competitive signals, and surfaces it in a format your team can act on without a data analyst sitting between the platform and the decision.
Can Catapult integrate with our existing BI tools and dashboards?
Yes. For clients with established BI infrastructure: Tableau, Power BI, Looker, or custom executive dashboards. Catapult data can be connected via our Bespoke Solutions capability. The integration architecture is built to your specific requirements rather than a standard connector, which means the data lands in your existing environment in the format your team already works in.
How does Catapult handle data across multiple Amazon markets — US, EU, UK?
Multi-market visibility is built into the platform. Catapult consolidates performance data across Amazon marketplaces into a unified view, so brands operating across North America and Europe can see their full Amazon business in one place rather than running separate reports for each market. Currency normalization, market-specific benchmarking, and cross-market trend analysis are all part of the platform's capability.
How quickly can we be up and running on Catapult?
The onboarding process for new engagements is streamlined for speed, generally concluding within the first two weeks. During this window, we establish account connections, set up data pipelines, and customize dashboard configurations to align with your specific reporting requirements. Because the utility of real-time intelligence fades the longer it remains inaccessible, we engineered the platform for rapid operational deployment.
