Front Row | Catapult Retail Media Solutions

Business Intelligence

Catapult Retail Media Solutions

Built to deliver

One unified dashboard across Amazon, Walmart, and Criteo
Attribution normalized for true cross-network comparison
Budget recommendations based on evidence, not habit
Retailer-specific depth without losing the big picture

Managing retail media across fragmented platforms like Amazon, Walmart, and Criteo often leaves brands operating with significant blind spots. Because each network utilizes unique reporting standards and claims independent credit for conversions, comparing performance accurately becomes nearly impossible. Our solution eliminates the need for manual reconciliation by consolidating performance into a single, unified view.

By integrating cross-channel data, including unified spend, ROAS, and emerging trends. We provide the clarity needed to optimize budget allocation for maximum return. Instead of relying on disparate spreadsheets and platform-specific signals, you can now make strategic decisions based on a consistent, high-definition picture of your total retail media investment.

This capability includes

Unified Dashboard
Integrate data from Amazon, Walmart, Instacart, Criteo, and more into a single interface. By aligning attribution windows and standardizing metrics, we turn approximate guesses into precise cross-network performance analysis.
Efficiency Tracking
Monitor total spend and normalized efficiency indicators (ROAS, CPC, CPM, and conversion rates). This allows for budget decisions based on objective, comparative performance instead of relying on disparate, self-reported platform data.
Adaptive Budgeting
Receive evidence-based recommendations on budget reallocation. We use performance trends and incremental return signals to ensure your investment follows the strongest growth opportunities rather than historical habit.
Trend Intelligence
Move from reactive to proactive planning with deep-dive analysis into seasonal patterns, competitive shifts, and category-level movements across all active networks.
Retailer-Specific Depth
Maintain a competitive edge with granular insights tailored to individual platforms, such as specific keyword tactics for Walmart or unique audience signals from Amazon, ensuring specialized optimization isn't lost in the broader overview.

Still have questions?

Get in touch with our team.

Get in touch

Your questions answered

We only run retail media on Amazon right now. Is this relevant to us, or is it mainly for brands running multiple networks?

If Amazon is your only retail media network today, Retail Media Solutions still gives you a cleaner, more actionable view of your Amazon retail media performance than native reporting provides. But its primary value is for brands running, or planning to run, across multiple networks. If Amazon-only is your current state and you're evaluating Walmart or Criteo, having the reporting infrastructure in place before you expand makes the transition significantly cleaner.

How do you handle the fact that different retail media networks use different attribution windows?

Attribution normalization is one of the core functions of the unified dashboard. We configure the reporting framework with consistent attribution logic across networks — either aligning all networks to a common window or presenting network-reported figures alongside normalized comparisons — so you're not accidentally comparing Amazon's 14-day attribution to Criteo's 7-day and drawing conclusions from a comparison that isn't apples-to-apples.

Our retail media spend is managed by different teams across different networks. Can Retail Media Solutions work across that structure?

Yes, and consolidating the reporting view is often the first step toward a more coherent cross-network strategy. Retail Media Solutions gives every team visibility into the full retail media picture without requiring all networks to be managed by the same team. It surfaces the cross-network dynamics, including budget concentration, audience overlap, and competitive pressure that individual network teams can't see from inside their own reporting.