In almost every account we inherit, the same issues show up: campaigns structured around convenience rather than funnel logic, bid strategies set and left without ongoing optimization, and negative keyword lists that haven't been touched in months. The result is budget spreading across too many terms at too many stages, diluting performance across the board. The audit tells us exactly where the leakage is.

It starts with understanding your margin by ASIN and your competitive position by keyword. Brand terms are almost always the most efficient spend and should be protected first. Category terms drive new-to-brand growth but require more budget discipline. Conquesting is situational; sometimes worth it, often not. We build the allocation framework around your specific goals and adjust it as the market moves.

Auto campaigns are a discovery tool, not a primary growth engine. We use them systematically to surface converting search terms, then harvest those into structured manual campaigns where we control match types and bids precisely. Auto spend is kept lean and purposeful.

Meaningful improvement in efficiency, including lower wasted spend, better bid discipline, typically shows up within the first 30 days. Structural changes to campaign architecture and keyword strategy compound over 60 to 90 days as the algorithm responds to cleaner signals. We set clear expectations at intake so you know what to expect and when.

Sponsored Ads is a standalone engagement, but it's also the foundation for a broader media strategy. If DSP makes sense for your catalog and budget, typically when you're ready to invest in retargeting, new-to-brand audience building, and off-Amazon reach, we can expand the engagement. We'll tell you when the timing is right rather than upselling it before it's warranted.