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Case study

Turning national TV into Amazon sales with No.7

Overview

As No. 7's exclusive Amazon distributor, Front Row manages everything from inventory planning to advertising and compliance. When the brand launched a national TV campaign featuring Elizabeth Banks for the Future Renew collection, the spot wasn't designed to send shoppers to Amazon. It was an opportunity to make it do exactly that.

Used Skills

Turning off-channel demand into on-platform results

Front Row partnered with No. 7 to engineer the halo effect. We updated the storefront to mirror the TV creative, optimized listings around campaign keywords, and ran targeted paid ads featuring the same visuals customers had just seen on screen.

The goal was straightforward: capture every ounce of off-channel demand the moment it hit Amazon.

No 7. eye serum Amazon product page with product details, model holding eye serum
model smiles looking at camera with No 7 facial cream stream under her eye
no 7 Amazon product page featuring 6 different SKUs and a hero video with a model smiling with products
No 7 SPF face lotion with product details on a green background
model smiles holding No. 7 facial moisturizer
Models holds two products, No 7 facial cream and serum, with written product details
no7 Amazon product page floating beige background two products
No 7. eye serum Amazon product page with product details, model holding eye serum
model smiles looking at camera with No 7 facial cream stream under her eye

Increase in overall brand sales from January to February
35%
Increase in in sales for the Future Renew collection
152%
Increase in in sales for Future Renew Day Cream
299%
Increased return on ad spend while scaling back paid spend, as off-channel media captured organic demand
ROAS
Exsar Contact
Kayla Contact

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