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A person is brushing their wet dark hair while holding a pale pink bottle of OUAI
Case study

Redefining Amazon beauty with OUAI

Overview

The OUAI Amazon Storefront transformation represents a prime example of translating premium beauty positioning into the marketplace environment while driving exceptional commercial results. 

Since Front Row's comprehensive redesign and optimization, the storefront has achieved remarkable growth across all key performance indicators.

Used Skills

Gifts under $30, OUAI Amazon storefront banner with products, fruit, and bowl
Mercer street scent pdp page for OUAI shampoo
Amazon spred of OUAI storeftont, with model shots and individual listings
Gift kits & bundles for OUAI, featuring flowers, and different products
OUAI products for the Amazon storefront, including model shots, bottle shots, water, sand, and image text
Gifts under $30, OUAI Amazon storefront banner with products, fruit, and bowl
Mercer street scent pdp page for OUAI shampoo

Our transformation of the OUAI Amazon storefront was a strategic reimagining of how a premium beauty brand could own its digital narrative, going beyond a surface-level redesign to deliver a more intentional, brand-led experience.

The results were increased sales, visibility, and orders on Amazon.

Increase in Amazon Storefront visitors
45%
Increase in sales
67%
Increase in views
36%
Increase in orders
75%
New brand followers
76%

Discover the entire partnership

Exsar Contact
Kayla Contact

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