Front Row stands apart as both a strategic marketplace agency and a wholesale distributor—we don’t just manage brands on Amazon, we buy and sell inventory ourselves. This dual role gives us unmatched visibility into the entire Amazon ecosystem. Our approach goes beyond ads and content: we integrate account strategy, organic optimization, logistics, and robust brand protection, including active enforcement against unauthorized resellers and counterfeits. Powered by our proprietary Catapult technology, we deliver connected commerce strategies that drive sustainable growth and control across the platform.

Catapult is our proprietary technology platform built specifically for Amazon optimization. It provides real-time Amazon analytics, competitive insights, and performance monitoring. The platform transforms complex Amazon data into actionable intelligence, enabling strategic decisions across content, advertising, pricing, and inventory management for superior results on the platform.

We specialize in consumable categories—especially beauty, wellness, and CPG—where long-term customer value is critical. Our tech-enabled approach combines deep Amazon expertise with proprietary data and cross-functional strategies to help brands not only acquire new customers, but retain them and grow LTV over time. This full-funnel focus, powered by our Catapult technology and unified team structure, consistently helps our partners outperform their competitive peer set on Amazon.

Our comprehensive Amazon Brand Protection services include identifying and removing unauthorized sellers through Amazon's reporting tools, tracking product diversion, enforcing MAP policies using Amazon's monitoring systems, and protecting against counterfeits through Amazon Brand Registry. We employ both Amazon's built-in tools and our own proprietary methods to safeguard your brand integrity on the platform.

Front Row is built to accelerate growth—fast. We specialize in driving new-to-brand acquisition with a focus on incrementality, leveraging Amazon Marketing Cloud (AMC) to refine targeting and maximize media efficiency. We pair this with full-funnel strategies—including DSP—to increase retention and lifetime value, especially in replenishable and high-repeat categories. The result is stronger sales today and sustainable performance tomorrow. Clients typically see improvements in organic rank, conversion rates, BSR, Amazon’s Choice badges, and overall brand presence—though results vary based on maturity, category, and partnership model.

The ideal Amazon partnership model depends on your specific business needs, resources, and objectives. Our 3P Full Distribution model offers hands-off Amazon management, 3P Marketplace Management provides expertise while you maintain inventory control, and 1P Management optimizes your Vendor Central relationship with Amazon. We'll help you determine the best fit through our Amazon-specific assessment process.

Our dedicated Amazon specialists continuously monitor platform updates, policy changes, and algorithm shifts. We maintain close relationships with Amazon representatives, participate in beta programs, and invest in ongoing education to ensure our strategies always leverage the latest Amazon best practices and opportunities.