Commerce Catalysts


As metrics-driven performance marketers, we focus on your pipeline revenue and bottom-line—building and executing strategies for long B2B sales cycles and complex business customer journeys.

We're the team that used to be BizMut, now merged under Front Row.





Long sales cycles, multi-touchpoint customer journeys, and intricate account-level attribution models often challenge marketers.

As B2B performance marketing specialists, we dive deep into the data, crafting customized full-funnel marketing campaigns that deliver tangible bottom-line value and maximize ROI.

    • B2B Marketing

    How We Drove a 6x Increase in Users Generated for an Internatonal Product Management SaaS

    Our strategic approach led to a 6X increase in user generation for our client, an international product management SaaS all while keeping media costs steady. Our goal? Significantly boosting lead volume on search without a substantial increase in budgets.

    • B2B Marketing

    Achieving scalable growth with server-side tracking and value-based bidding

    We were challenged with how to anonymously track user journeys without using pixel tracking in our client's web app, with a goal of optimizing towards the bottom funnel conversions that drive business value and campaign scale.

    • B2B Marketing

    We amplified brand visibility and generated demand in a new market

    To attain a definite reach with desirable frequency and reasonable CPM, we strategically divided our audience into segments based on intent. High-intent segments consisted of in-market audiences, while low-intent segments comprised affinity audiences.

    • B2B Marketing

    Boosting awareness and improving engagement with distributor websites

    We successfully boosted product range awareness, increased brand visibility, and enhanced engagement across multiple sectors and geographies.



  • I have worked with [Front Row's Digital Marketing B2B division] on several campaigns and enjoyed it very much. They are a great partner in developing a campaign strategy and executing them. Most importantly: They are always up to date with recent marketing developments and are brave enough to point things out when they are not working or have not performed as expected (many other agencies try to sell anything; hoping that their clients will not see through it). This is why I trust their recommendations and have not been disappointed yet. Looking forward to working on many more campaigns in the future.

    Giulia Bachmann

    Manager, Media Relations at Merck Group

    byB2B Marketing

  • [Front Row's Digital Marketing B2B division] is our go to partner and first choice for exceptional marketing campaign planning and execution. We work together primarily in the context of paid online-advertising, but it doesn't stop there. We always try to look at the bigger picture together and have had some great successes. I would highly recommend [Front Row's Digital Marketing B2B division] to anyone who wants to build a professional online advertising machine that generates results fast.

    Stephan Schöning

    VP, Strategic & Product Marketing, Phrase

    byB2B Marketing

  • Thank you for the best-in-class support and management you've provided us. While [Front Row's Digital Marketing B2B division] approach is unique and extremely effective for us, it is the talent and attention of the team under Niall that has made the difference on our campaigns. I am looking forward to see how our partnership continues to evolve. Cheers!

    Dario Derna

    Marketing Lead, Pipedrive

    byB2B Marketing

  • Had several really enlightening conversations with Bjoern Sjut! He understands performance marketing extremely well across the board, not just a few channels, and he can help you think analytically about your ideal marketing strategy, based on his vast experience.

    Martin Bell

    Director, Global Venture Development, Rocket Internet SE

    byB2B Marketing

  • Strong expertise and highly relevant experience in data-driven marketing and decision-making. Always a pleasure to exchange thoughts with these guys.

    Philipp Werner

    Partner, Project A Ventures

    byB2B Marketing

  • Resourceful, customer- and solution-oriented, we could not be more satisfied with the support and guidance that [Front Row's Digital Marketing B2B division] provides to us on a daily basis. They were an integral part of our CRM transition from Salesforce to HubSpot. Moreover, during the whole process they helped us set up operational CRM features that we were not able to explore (or even consider) internally to improve our processes and output.

    Konstantino Grigorov

    Managing Director, Headstart Studios

    byB2B Marketing

  • The team from [Front Row's Digital Marketing B2B division] has been supporting us in the area of B2B Performance Marketing for over a year now and has become a staple in our marketing team. Since working with them we have made massive progress in the establishment of our B2B sales funnel. From the strategic consultations to operational campaign management to reporting, [Front Row's Digital Marketing B2B division] has been a huge help. Personally, I value their experience, efficiency and quality as a sparring partner.

    Katharina Kreienborg

    Key Account Manager, ZEIT Akademie

    byB2B Marketing



Our B2B Digital Marketing leaders bring a wealth of industry experience and niche knowledge to Front Row. They work directly with you to find the right combination of digital marketing channels and funnels, awareness, demand generation, lead capture, ABM, or social selling—and their favorite phrase is “show us the data.”

  • Niall DonohoeManaging Director, Digital Marketing B2B
  • Bjoern SjutManaging Director, Productivity and IT
  • Kristina JungeDirector, Sales & Marketing
  • Anton KorityakDirector, Operations
  • Veronika TowuruDirector, People & Culture


Individually, our capabilities are powerful. Together, they're even more dynamic—moving at the speed of commerce to uncover new opportunities for growth.

  • Marketplace

    With our unique partnership model, we buy your inventory and provide end-to-end marketing and logistics solutions that drive your Amazon and growth.


    We help you expand your ecommerce business and geographic scope with guidance and implementation across digital advertising and retail, optimizing conversion on all major platforms.


    We facilitate the full flywheel of performance marketing, SEO, social, influencers, email, CRM and more to create 360° campaigns that drive your ROI.


    We develop ongoing social content, email marketing, social and streaming ads, photography and video for everything from evergreen messages to product launches.


    We set the stage for compelling storytelling with emotional narratives, arresting brand identities, holistic design, and immersive retail environments.


    Are you ready to accelerate your commerce growth? Pull up a seat and share your brand vision with us.