Commerce Catalysts


VP, Brand Strategy


Alexandra (better known as “Carmz” in the office) spent over three years overseeing strategy across for Fortress Brand, the global brand accelerator that is now Front Row. Today, she works across all Front Row's Marketplace Partnership brand partners and leads her teams to offer best-in-class services and consultation to be successful on Amazon.

Account strategy is nothing new to Alexandra. She had ten years of prior experience primarily in health, wellness, and supplements. In the past she has worked with large Fortune 500 companies to build out wellness programs at the corporate level for employees. She’s also an accredited CCWS (Certified Corporate Wellness Specialist) and has had extensive training and enablement experience in public speaking.