Most brands don't need to start from scratch. They need their existing identity extended, refined, and made to work harder across channels it wasn't originally designed for. We audit what you have, identify where it's breaking down commercially, and build from there. A full rebrand is one outcome, but it's rarely the first recommendation.

Amazon has specific constraints that most brand design work doesn't account for: thumbnail legibility at small sizes, A+ content module dimensions, main image requirements, and the competitive visual context of a search results page where you're next to ten competitors. We design with those constraints built in from the start, not retrofitted after the fact.

A strong identity helps buyers and consumers quickly understand what your brand stands for and why it belongs. We create identity systems that balance category fluency with distinctiveness, helping brands compete confidently at shelf.

A focused identity project (logo, color, typography, core asset system, and guidelines) typically runs eight to twelve weeks, but will vary depending on the brand. Full rebrands including packaging, channel assets, and rollout support run longer depending on catalog size and channel complexity. We scope precisely at the start so there are no surprises mid-project.

Both options exist. We can deliver a complete brand system with guidelines and hand off to your internal team or existing production partners. We can also extend into implementation by building out the Amazon storefront, D2C creative, social asset libraries, and retail materials ourselves. Most clients find that implementation through us produces better results because the people who designed the system are the ones applying it.