AlexisHymen

As Senior Director of Performance Marketing at Front Row, Alexis Hymen partners with beauty, CPG, and lifestyle brands to translate strategy into measurable growth. She brings over a decade of expertise in paid and retail media activation while collaborating across influencer, email, web, SEO, and creative teams to deliver fully integrated marketing solutions.

With a focus on test-and-learn frameworks and performance-driven storytelling, Alexis ensures campaigns not only build brand awareness but also drive sales across digital and retail channels. She is also passionate about mentorship and education, championing the next generation of marketers navigating an ever-changing media landscape.