Commerce Catalysts

ChrisMurphy

SVP, Marketplace Business Development

Bio

Chris Murphy is a seasoned marketing strategist and growth advisor with over 13 years of experience at the intersection of CPG, private equity, and ecommerce. At Front Row, he brings a deep understanding of how to scale brands through strategic marketing, commercial optimization, and cross-functional execution across retail and digital marketplaces.

As SVP of Marketplace Business Development, Chris leads growth initiatives across Amazon and other digital marketplaces, forging strategic partnerships with brands ready to scale. Before joining Front Row, he served as Chief Marketing Officer at Pourri, where he helped refine the company’s commercial engine and position it for acquisition. Prior to that, he was a Principal at Boston Consulting Group, where he advised global CPG brands and private equity clients on go-to-market strategies, marketplace expansion, and long-term revenue growth.

Across roles, Chris has built a reputation for turning complex business challenges into clear, actionable opportunities.