Bio
Christina Vail serves as Chief Operating Officer and Managing Director of Marketplace Partnerships at Front Row, where she leads the company’s Marketplace Partnerships division. In this role, she oversees the integrated strategy, marketing, and operational execution that help brands accelerate growth across today’s most important online marketplaces.
Christina brings more than a decade of experience in digital commerce, client leadership, and business operations. She joins Front Row from Profitero, a leading digital shelf analytics platform, where she spent six years and most recently served as Chief Operating Officer. During her tenure, she held senior leadership roles spanning Customer Success, Consulting, and Business Operations, partnering with many of the world’s most recognized consumer brands, including Kraft Heinz, Colgate, Mondelez, Kenvue, and Campbell's.
Known for building high-performing teams and aligning commercial strategy with operational excellence, Christina has helped global brands navigate the increasing complexity of digital commerce with clarity and confidence. At Front Row, she is focused on strengthening the company’s marketplace capabilities, deepening brand partnerships, and driving sustained growth in an evolving commerce landscape.