Commerce Catalysts


Senior Director of Buying & Forecasting


Erica manages the Demand Planning and Buying functions for all brand partners across Front Row's marketplaces. Through detailed sku level sales and purchase planning as well as inventory management and margin analysis she is able to provide accurate forecasting across Front Row's various channels.

Prior to joining Front Row in 2021, she spent eight years in a variety planning roles at Macys and then went on to manage demand planning at e-commerce businesses and wholesale manufacturers across a wide range of product categories. She graduated from the Whitman School of Management at Syracuse University with a degree in retail management focusing on finance and retail dynamics.