Commerce Catalysts


Director, Sales & Marketing


Kristina is the Director of Marketing & Sales Development at BizMut, the B2B performance marketing consultancy hat has now become a part of Front Row. She focuses on lead research, outbound, personal branding and employer branding. She spent one year as an Entrepreneur in Residence alongside Bjoern Sjut before she founded the department. Before joining BizMut, Kristina was a dual student at a publishing house, training and studying in trimester. During her six years there, she supported the restructuring and digital transformation while building up a consultant department with a focus on digital marketing and coaching of media consultants. She graduated from the Hamburg Media School with her MBA and worked at companies including XING and Hogarth Worldwide.