Commerce Catalysts


Managing Director, Digital Marketing B2B


Niall was one of the founders of BizMut, the B2B performance marketing consultancy based in Bratislava and Hamburg that has now become a part of Front Row. Niall now leads the B2B marketing division of Front Row. He helps diverse B2B companies turn their marketing spend into a measurable investment through strategic consultation, campaign management, lead generation, analytics and business intelligence. Niall started his career in digital marketing working for Google in Dublin in 2005. Following that, he moved to Munich, Germany, where he led the paid search department of a global online personals group, eventually taking over social and display advertising as well as marketing operations.