Building TENA’s Walmart Brand Store: A New Era of Conversion Growth

Challenge

We didn’t have a brand store for Tena US on Walmart and had to direct SB traffic to custom landing pages that didn’t allow us to show exactly the products we wanted and included ads that could send the customer on an ad-clicking loop!

Approach

Once the Brand Store was launched, we quickly restructured Sponsored Brands campaigns to drive traffic directly into tailored Store pages. Using Skai’s Experiment feature, we ran a controlled 5-week test to measure the true impact of this change.

Results

Results were quick to show, with major increase in conversion rate for ad types linking to the brand store.