Adidas Digital Language
The Adidas Design System was the culmination of 4 years of partnership and close collaboration with Adidas to unify its sprawling and disparate digital ecosystem into a single visual language. A project like this touches every digital team in some way. The sheer amount of exploration—and its orchestrated rollout—required next-level collaboration.
Working closely & iteratively with co-creators across the org, we created, documented, and implemented a best-in-class design system that scales to power every touchpoint.
Our Work:
Strategy
- Desk research
- Platform strategy
Ecommerce
- Wireframing & prototyping
- Front-end development
Branding
- UX & UI Design
- Digital Design System
- Brand guidelines
Theming Playbook
With Adidas we assembled a Playbook alongside guidelines for Theming, a mindset enabling their design team to approach interface design differently: content-driven & story-driven.
A Unifying Design System
Tapping into the design principles of Content-driven, Tailored Experience & Amplified Storytelling, we formalised our approach into an interactive Playbook used by Adidas to educate & onboard designers & engineers.
