Crépe Erase
03.10.2023TURNING ENGAGEMENT AROUND FOR CRÉPE ERASE
![](https://images.prismic.io/frontrow/5c08bde0-44d0-4b56-b8e0-d5f4a125b882_Crepe_Erase_2301_IL3132-Recovered.jpg?auto=compress,format&rect=18,0,2268,1275&w=1156&h=650)
We started seeing decreases in metrics across Crépe Erase's social platforms due to a change in content. In 2021, the highest engagement for organic social content consisted of pale pink and neutral assets, with a healthy mix of human element and product shots. In 2022, content was based on representing the season with darker colors and consisted mostly of product shots.
![](https://images.prismic.io/frontrow/488d3208-693f-47b5-ad83-af7fc87ac7fd_Crepe_Erase_2301_IL3205.jpg?auto=compress,format&rect=0,896,3958,2972&w=566&h=425)
![](https://images.prismic.io/frontrow/aba5be9a-2740-414e-962e-d5508c49e2bf_Crepe+Erase_2302_IL1407.jpg?auto=compress,format&rect=0,1034,4367,3279&w=566&h=425)
Extensive competitor research allowed us to see what really resonates with our audience.
We're now moving back to the content that we know works, along with an elevated mood-board. We're also expanding our market by tuning our message to preventative skincare, pulling in a younger audience.
RESULTS
TOTAL SOCIAL ENGAGEMENTS
10K
ON INSTAGRAM
2.5MM
ON FACEBOOK
3K
ON PINTEREST
RESULTS
AVG ENGAGEMENT RATE
.3%
ON INSTAGRAM
2.4%
ON FACEBOOK
1.6%
ON PINTEREST
RESULTS
AUDIENCE GROWTH
2.6K
ON INSTAGRAM
1.4K
ON FACEBOOK
35
ON PINTEREST
RESULTS
VIDEO VIEWS
32K
ON INSTAGRAM
17.5K
ON FACEBOOK
2.2K
ON PINTEREST