Commerce Catalysts

Crépe Erase

03.10.2023
Content creationDTC Marketing

TURNING ENGAGEMENT AROUND FOR CRÉPE ERASE

Content creationDTC Marketing
THE OVERVIEW

We started seeing decreases in metrics across Crépe Erase's social platforms due to a change in content. In 2021, the highest engagement for organic social content consisted of pale pink and neutral assets, with a healthy mix of human element and product shots. In 2022, content was based on representing the season with darker colors and consisted mostly of product shots.

Extensive competitor research allowed us to see what really resonates with our audience.

We're now moving back to the content that we know works, along with an elevated mood-board. We're also expanding our market by tuning our message to preventative skincare, pulling in a younger audience.

RESULTS

TOTAL SOCIAL ENGAGEMENTS

10K

ON INSTAGRAM

2.5MM

ON FACEBOOK

3K

ON PINTEREST

RESULTS

AVG ENGAGEMENT RATE

.3%

ON INSTAGRAM

2.4%

ON FACEBOOK

1.6%

ON PINTEREST

RESULTS

AUDIENCE GROWTH

2.6K

ON INSTAGRAM

1.4K

ON FACEBOOK

35

ON PINTEREST

RESULTS

VIDEO VIEWS

32K

ON INSTAGRAM

17.5K

ON FACEBOOK

2.2K

ON PINTEREST