Crépe Erase
03.10.2023TURNING ENGAGEMENT AROUND FOR CRÉPE ERASE
We started seeing decreases in metrics across Crépe Erase's social platforms due to a change in content. In 2021, the highest engagement for organic social content consisted of pale pink and neutral assets, with a healthy mix of human element and product shots. In 2022, content was based on representing the season with darker colors and consisted mostly of product shots.
Extensive competitor research allowed us to see what really resonates with our audience.
We're now moving back to the content that we know works, along with an elevated mood-board. We're also expanding our market by tuning our message to preventative skincare, pulling in a younger audience.
RESULTS
TOTAL SOCIAL ENGAGEMENTS
10K
ON INSTAGRAM
2.5MM
ON FACEBOOK
3K
ON PINTEREST
RESULTS
AVG ENGAGEMENT RATE
.3%
ON INSTAGRAM
2.4%
ON FACEBOOK
1.6%
ON PINTEREST
RESULTS
AUDIENCE GROWTH
2.6K
ON INSTAGRAM
1.4K
ON FACEBOOK
35
ON PINTEREST
RESULTS
VIDEO VIEWS
32K
ON INSTAGRAM
17.5K
ON FACEBOOK
2.2K
ON PINTEREST