TURNING ENGAGEMENT AROUND FOR CRÉPE ERASE

We started seeing decreases in metrics across Crépe Erase's social platforms due to a change in content. In 2021, the highest engagement for organic social content consisted of pale pink and neutral assets, with a healthy mix of human element and product shots. In 2022, content was based on representing the season with darker colors and consisted mostly of product shots.

We're now moving back to the content that we know works, along with an elevated mood-board. We're also expanding our market by tuning our message to preventative skincare, pulling in a younger audience.