Commerce Catalysts

Dr. Dennis Gross

06.20.2023
Strategy and designContent creation

THE EDUCATION ANDSUPPORT YOU EXPECT

Strategy and designContent creation
THE OVERVIEW

A MONTH OF QUALITATIVE RESEARCH TOLD US THAT CONSUMERS WANTED TO SEE MORE OF DR DENNIS GROSS.

We took this feedback and applied it to the task at hand: Reorganizing the Alpha Beta peel product architecture, along with a full repackaging, building on the brand's visual and vocal identity, creating a brand-new DTC online shop, and ongoing campaign strategy and execution.

THE APPROACH

ERASING THE LINE BETWEEN DIGITAL EXPERIENCE AND IN-OFFICE VISITS

We brought Dr. Dennis Gross closer to the consumer by infusing our campaigns with honest talk that reflected Dennis' real personality and his uniquely warm bedside manner. Doubling down on the brand's science-backed background, we established our "From Research to Real Life" campaign.

THE BRAND VOICE

CREATING A CONVERSATION BETWEEN DERMATOLOGIST AND CONSUMER

Our brand voice personified the warm bedside manner and scientific skincare expertise, that Dennis brings to his in-office patients. We designed website modules and special features for in-office consultations, Dennis-led quizzes, and built up THE SOURCE blog for a more engaging experience.

Answering skincare questions with real talk.

SNAPSHOTS FROM WEBSITE CONTENT

  • Answering skincare questions with real talk.

  • Personalized engagements give the consumer the feeling of an in-office visit.

  • Addressing consumers' top skincare concerns in a relatable, real voice.

THE PRODUCT EXPERIENCE

LIGHTING UP LED FACIAL DEVICES WITH EDUCATIONAL, EXCITING 3D-LIKE VISUALS

We updated all PDP pages to include the new art direction, along with CGI product renderings to create a fully immersive experience that gives the consumer a 360° view of the product before purchasing.

LED facial devices educate and excite the consumer.

INNOVATIVE VISUALS THAT BLUR THE LINES BETWEEN DIGITAL AND IN-OFFICE EXPERIENCES

  • Allowing users to explore every angle of the DRx SpectraLite™ FaceWare Pro.

  • Extending the real life-like experience with the innovative DRx SpectraLite™ BodyWare Pro.

  • Product visuals are showcased with our lifelike VR look, combined with benefits and skincare education.

THE #1 AT HOME PEEL

ESTABLISHING DR. DENNIS GROSS AS THE INCLUSIVE, AT-HOME PEEL EXPERT

There's a peel for everyone. We conveyed this through diverse casting and a module for UGC.