Elizabeth Arden
04.30.2023CELEBRATING THE YEAR OF THE WATER RABBIT
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THE OVERVIEW
HOW WE CRAFTED A MAGICAL WORLD IN THE WOODS FOR THE WATER RABBIT
Elizabeth Arden wanted a unique campaign for the 2023 Chinese New Year, the year of the water rabbit. Their goal was to create a campaign that was both cut-through and magical for the Chinese consumer.
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THE RED DOOR IN THE WOODS
Our CGI video features our curious rabbit, made of glistening water particles, as they make their way on a journey through the woods they pass by Elizabeth Arden products and lead us to a celebratory scene of fireworks. Visually, the campaign is unique due to the rich green color theme in a generally red dominant environment for Chinese New Year, creating a magical, stand-out experience.
MOTION FOR TMALL
ALLURING ANIMATED GIFS OF OUR WOODLAND SCENE
With simple moving light and other simple motion, we created a more compelling campaign for Tmall, the Chinese B2C online retailer
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