bareMinerals
03.13.2024Empowering bareMinerals & Crafting a Cohesive Retail Identity
THE CHALLENGE
bareMinerals sought a unified Environmental Identity, North Star Retail Concept, and Visual Merchandising Toolkit that would authentically reflect their brand essence across all physical spaces.
![](https://images.prismic.io/frontrow/8216304d-b840-485a-98d7-9cb32a94a225_191010bMFlagship-Left+In.jpg?auto=compress,format&rect=0,0,2559,1919&w=448&h=336)
![](https://images.prismic.io/frontrow/575d27d6-37c0-4360-a9ea-8ad99a5b57a2_191010bMFlagship-Play+Table+Color.jpg?auto=compress,format&rect=0,239,2560,1439&w=1156&h=650)
STRATEGIC APPROACH
& DESIGN CONCEPT
Applying a macro-to-micro approach, we delved into translating bareMinerals' core values and refreshed visual identity into a dynamic design language. Rooted in the brand ethos of "The Power of Good," this language was meticulously crafted to resonate consistently across freestanding stores, shop-in-shops, and open-sell environments. The goal was to celebrate and bring to life the brand's essence with unwavering authenticity.
![](https://images.prismic.io/frontrow/37e2635a-dec8-46aa-a565-b87b968f32cb_191212-bM-Boutique+B+Mineralist-Activation.jpg?auto=compress,format&rect=0,0,1600,1200&w=448&h=336)
![](https://images.prismic.io/frontrow/e8598b9c-d6a7-421f-8608-bec182e1a645_191113bMBoutiqueACharlotte46216_2_Left+Side.jpeg?auto=compress,format&rect=0,274,1920,1080&w=1156&h=650)
RESULTS & RETAIL EVOLUTION
The meticulously crafted design language successfully transformed bareMinerals' physical spaces into a seamless extension of their brand essence. The North Star Retail Concept and Visual Merchandising Toolkit provided the brand with a consistent and impactful presence, resonating authentically with customers across various retail environments.
Responding to the evolving needs of bareMinerals, our collaboration expanded to devise a comprehensive Retail Playbook. This playbook, spanning over 400 pages, is organized into Principles and Principles in Practice. It equips bareMinerals to maintain a compelling presence globally, ensuring their core principles continue to steer all retail design endeavors.
![](https://images.prismic.io/frontrow/a60670a1-dfcc-455b-96a5-98789d2f00e7_Screenshot+2024-03-14+at+10.26.13%E2%80%AFAM.png?auto=compress,format&rect=0,0,1430,1433&w=448&h=449)