A TRANSFORMATIONAL FULL-FUNNEL STRATEGY FOR HOUSE OF LASHES

DTC Marketing

THE OVERVIEW

In 2022, we ramped up House of Lashes' Performance Marketing by implementing a full-funnel strategy across their platforms. This approach allowed us to develop a fuller and more accurate picture of their customer journey and their marketing’s overall effectiveness. As a result, we were able to clearly determine how to effectively utilize their budget to help in generating a positive return on investment and increase their overall revenue.

COLLABORATING TO CREATE BREAKTHROUGH CREATIVE CONCEPTS AND STRATEGIES

We successfully implemented extensive A/B tests to continuously optimize ad performance and to better understand the target audience.

RESULTS

EMAIL MARKETING

39%

INCREASE IN AVG OPEN RATE

1.9%

INCREASE IN SUBSCRIBER GROWTH

13.4%

INCREASE IN OPT-IN-RATE

PERFORMANCE MARKETING RESULTS

10%

INCREASE IN REVENUE GROWTH YTD

30%

INCREASE IN PAID SOCIAL CVR YTD

17%

INCREASE IN GOOGLE CTR YTD

37%

INCREASE IN WEBSITE VISITS YTD