House of Lashes03.23.2023
A TRANSFORMATIONAL FULL-FUNNEL STRATEGY FOR HOUSE OF LASHES
In 2022, we ramped up House of Lashes' Performance Marketing by implementing a full-funnel strategy across their platforms. This approach allowed us to develop a fuller and more accurate picture of their customer journey and their marketing’s overall effectiveness. As a result, we were able to clearly determine how to effectively utilize their budget to help in generating a positive return on investment and increase their overall revenue.
COLLABORATING TO CREATE BREAKTHROUGH CREATIVE CONCEPTS AND STRATEGIES
We successfully implemented extensive A/B tests to continuously optimize ad performance and to better understand the target audience.
INCREASE IN AVG OPEN RATE
INCREASE IN SUBSCRIBER GROWTH
INCREASE IN OPT-IN-RATE
INCREASE IN REVENUE GROWTH YTD
INCREASE IN PAID SOCIAL CVR YTD
INCREASE IN GOOGLE CTR YTD
INCREASE IN WEBSITE VISITS YTD