House of Lashes
03.23.2023A TRANSFORMATIONAL FULL-FUNNEL STRATEGY FOR HOUSE OF LASHES
![](https://images.prismic.io/frontrow/69f41e73-927d-4bdc-b563-39e5f2c0d7dd_HOLCover-Slides.jpg?auto=compress,format&rect=4,0,4603,2588&w=1156&h=650)
In 2022, we ramped up House of Lashes' Performance Marketing by implementing a full-funnel strategy across their platforms. This approach allowed us to develop a fuller and more accurate picture of their customer journey and their marketing’s overall effectiveness. As a result, we were able to clearly determine how to effectively utilize their budget to help in generating a positive return on investment and increase their overall revenue.
COLLABORATING TO CREATE BREAKTHROUGH CREATIVE CONCEPTS AND STRATEGIES
We successfully implemented extensive A/B tests to continuously optimize ad performance and to better understand the target audience.
![](https://images.prismic.io/frontrow/9fbec53e-e27e-45b3-9ad2-92f0558f0f74_influencer-toppick-iconiclite.jpg?auto=compress,format&rect=0,0,895,597&w=448&h=299)
RESULTS
EMAIL MARKETING
39%
INCREASE IN AVG OPEN RATE
1.9%
INCREASE IN SUBSCRIBER GROWTH
13.4%
INCREASE IN OPT-IN-RATE
INCREASE IN REVENUE GROWTH YTD
INCREASE IN PAID SOCIAL CVR YTD
INCREASE IN GOOGLE CTR YTD
INCREASE IN WEBSITE VISITS YTD