HOW NEW PRODUCT DEVELOPMENT WAS DRIVEN BY DATA
Front Row was approached by an established beauty brand to discover potential areas for product development. First, we researched where their competitors were winning and the unmet needs of their own customers.
OUR DEEP EXPERIENCE LEADS TO SOLID ADVICE.
Years of Amazon experience, along with access to massive amounts of data about consumer behavior gives us unique insights we use to advise our brand partners on product development.
WE FOUND OUT WHAT THE BRAND'S CUSTOMERS REALLY WANTED.
We conducted an in-depth analysis of the product landscape and customer needs, and combined it with sentiment analysis, allowing us to properly advise our client on winning benefits, ingredients, forms, and messaging. This foundational research led to new product development and marketing roadmaps.
Fortress's data intelligence guided the development of one of its brand's top SKUs and within two weeks, this SKU was the #5 top-selling SKU within the brand's entire Amazon portfolio.