Regaining Control and Revenue for Microbiome Labs on Amazon
The Challenge
Microbiome Labs, a trusted name in professional-grade supplements, was facing a serious challenge on Amazon. Their flagship product, MegaSporeBiotic, was plagued by unauthorized resellers, driving down their Buy Box ownership to just ~55%, far below Front Row’s benchmark of 85%. This wasn’t just a visibility issue: with MegaSporeBiotic 60 Count and 180 Count SKUs frequently losing the Buy Box, the brand lost an estimated $2.8M in potential revenue in 2024 alone.
Beyond the bottom line, Microbiome Labs was concerned about customer trust. Unauthorized sellers often mean products are expired, mishandled, or even counterfeit, posing a significant risk to consumer safety and brand reputation.
The Objective
Front Row was brought on to:
- Restore Buy Box ownership to 85% or higher on both MegaSporeBiotic capsule SKUs
- Recapture lost revenue by winning back sales lost to unauthorized resellers
- Protect product integrity and brand trust through proactive brand protection tools
The Solution
To address these challenges, we partnered closely with Microbiome Labs to enroll their two top-performing SKUs in Amazon’s Transparency Program, a product serialization initiative designed to prevent counterfeit and unauthorized sales.
Implementation required deep coordination:
- We facilitated detailed walkthroughs with Amazon’s Transparency team and the client, addressing every question from labeling to fulfillment timelines.
- Front Row led the onboarding of both SKUs into the Transparency portal and guided the brand through Amazon’s OPR (Ordered Product Review) process, an approximately 2-month trial period required before products go fully live with Transparency protections.
- Throughout, we monitored product status closely, ensuring compliance and troubleshooting issues to avoid delays.
The Results
36%
Increase in average monthly sales for MegaSporeBiotic 60 Count
162%
Increase in average monthly sales for MegaSporeBiotic 180 Count
62.78% → 94.43%
Buy Box ownership increase for MegaSporeBiotic 60 Count
64.85% → 88.79%
Buy Box ownership increase for MegaSporeBiotic 180 Count
These gains recaptured lost revenue, unlocking new growth levers for Microbiome. With consistent Buy Box ownership, Front Row could scale paid media and SEO, shifting the strategy from defending baseline demand to driving net-new acquisition and true incremental growth on Amazon.
“Helping Microbiome Labs take back control of their Amazon channel was about protecting the integrity of their brand. By implementing Amazon’s Transparency Program and guiding them through each step, we helped create a cleaner, more secure shopping experience that customers can trust. This partnership proved that with the right strategy and collaboration, brands can shift from playing defense to driving real, sustainable growth on Amazon.”
Why It Worked
- Expert Navigation of Amazon Systems: Our deep knowledge of the Transparency Program and Amazon fulfillment workflows allowed us to guide the brand through a complex and often time-consuming process efficiently.
- Client Collaboration: Frequent communication with Microbiome Labs ensured alignment, speed, and seamless execution.
- Marketplace-First Strategy: By protecting their hero SKUs, the brand not only stabilized revenue but created the foundation for sustainable Amazon growth, just in time to capture seasonal demand spikes like Prime Day.
Takeaway
Transparency isn’t a “quick fix,” but for brands like Microbiome Labs, it’s a high-impact lever for reclaiming revenue, protecting reputation, and unlocking long-term marketplace growth. With Front Row as their guide, Microbiome Labs is no longer playing defense. The brand is back in control, winning the Buy Box, and protecting their reputation.
Interesting in learning more about our Amazon Marketplace Growth capabilities? Front Row supports brands achieve success through our three distribution models; 3P Full Distribution, 3P Marketplace Management, 1P Management, or a hybrid model that blends the different service models.
