Symphonic M.D.
11.07.2023SYMPHONIC M.D.
The Power of Balance
![](https://images.prismic.io/frontrow/d6887af5-c907-49be-a367-da0352f3fa84_FR_SMD_1.jpg?auto=compress,format&rect=0,0,2312,1300&w=1156&h=650)
THE OVERVIEW
The newest, cutting-edge skincare line with a focus on combining the forces of powerful ingredients for optimal results
Symphonic M.D., a collective of leading academics, doctors, researchers and inventors, unleashes the radical potential of science to radicalize skincare. Front Row was tasked to Formulate a cutting-edge position, message and identity for the newest science-backed skincare brand. From brand identity to launching the brand across all touchpoints including email marketing, digital advertising, web development and social influencer marketing.
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![](https://images.prismic.io/frontrow/fd18439d-e2ec-4f4b-802e-52379cc1e44c_Screenshot+2024-01-17+at+12.15.48%E2%80%AFPM.png?auto=compress,format&rect=4,0,2643,1652&w=1440&h=900)
THE APPROACH
Cutting-edge Compositions
Front Row centered the brand identity around the simple idea of two contrasting elements coming together to create a powerful formula. Grounded in strength, the brand identity pushes the story of radical scientific potential and breakthrough formulas to a new level. Through a progressive collective of the world’s leading academics, doctors, researchers, inventors, and developers bringing together the latest advancements and most proven research from our individual specialties to create multi-targeted treatments and supplements that work together. At every touchpoint, the brand is strengthened through high science and minimalism.
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THE PACKAGING: Concrete Meets Metal
Centering on the power of balance, Symphonic M.D.'s packaging was designed to unify two opposing textures in harmony.
![](https://images.prismic.io/frontrow/95375e40-8319-4497-91dd-53abb6af68c3_FR_SMD_7.jpg?auto=compress,format&rect=0,0,448,630&w=448&h=630)
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The 2023 digital advertising strategy was divided into pre-launch and launch phases, both emphasizing a holistic approach to introducing Symphonic M.D. to the USA market.
Our objectives were to enhance brand awareness, expand email subscribers, boost website traffic, drive sales, and cultivate a loyal customer base for Symphonic M.D., all while maximizing ROI. We conducted a thorough analysis of our competitors' performance marketing strategies, enabling us to grasp industry dynamics, uncover valuable insights about current trends, and pinpoint market opportunities.
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