Taking Back the Buy Box: Brand Protection & Reseller Control
An Amazon reseller buys products from a brand and sells it on Amazon. Without proper management, it can lead to price undercutting, damaged customer experiences and poor brand representation. A new client within the beauty space approached us to tackle their Amazon reseller issues and help them take back control of their brand.
WE DETECTED RESELLER RED FLAGS.
Through private investigation services and our proprietary technology developed by our own data scientists, Front Row identified over 60+ resellers. Each SKU had an average of 5 resellers transacting below MSRP pricing.
We then created new reseller agreements and led legal action against the largest reseller, protecting our client's brand and pricing.
90% Buy Box Ownership
Through swift action, Fortress Brand was able to move buy box ownership from 25% to over 90% within 5 months, regaining pricing control and brand ownership and driving revenue growth.