BUMBLE AND BUMBLE
03.14.2024Transforming Sephora Gondola Experience for Bumble and Bumble
THE CHALLENGE
Bumble and Bumble sought to revamp their presence within Sephora, aiming to attract fresh clientele while staying true to their New York City roots and cutting-edge brand identity.
Front Row introduced the concept of 'Experimental Nonconformity' to reimagine the Sephora gondola experience. Transforming the space into an energized and utilitarian backstage setting, we infused it with Bumble and Bumble's rich heritage and innovative spirit. Through a minimalist yet vibrant design language, we captured the essence of the brand's New York City origins, ensuring an unforgettable and engaging experience for all shoppers.
THE RESULTS
The revitalized Sephora gondola will attract a wave of customers while reinforcing the brand's identity. Front Row's design approach successfully encapsulated Bumble and Bumble's unique essence, blending heritage with modernity to create a captivating retail experience.