Commerce Catalysts

Cerulean 6

Strategy and design

Unveiling Cerulean 6: A Symphony of Sensory Elegance

Strategy and design


Front Row and Bluemercury joined forces, embarking on a journey to craft not just a line of new products, but an immersive experience. The mission was clear: extend Bluemercury's internal team with a creative partnership that would birth proprietary brands. Thus, began the captivating tale of Cerulean 6.


Inspired by the 6° of sensory perception, Cerulean 6 is more than a brand; it's an exploration of touch, sight, and the ethereal. The spectrum of blues, inspired by the heavens, converges into a line of products that redefine elegance and luxury. Each product a unique sensory journey, meticulously designed to capture the essence of bliss.


Our journey led us to the heart of Cerulean's allure – its packaging. Beyond a mere container, each element of the packaging design became a canvas, a work of art for the senses. The powdery matte finishes, celestial metallic gold accents – every detail is meticulously curated to evoke a sense of sophistication and indulgence.

Cerulean 6 isn't just a fragrance; it's an olfactory haven, transforming spaces into sensory havens. This journey extends beyond scent, cascading into a harmonious design symphony that shapes Bluemercury's diverse portfolio.

The digital overture on Amazon amplifies this melody, with full asset support for Cerulean 6 resonating seamlessly with the e-commerce audience. Yet, the crescendo isn't confined to a single brand; it echoes through ongoing launches and rebrands, shaping an ever-evolving narrative.

The impact is profound, not just in individual brands but in Bluemercury's overarching story. Cerulean 6 becomes a cornerstone, setting the stage for a dynamic narrative that intertwines with Bluemercury's brand symphony of sophistication, luxury, and an unwavering commitment to elevating the sensory experience in every product, design element, and fragrance note.