In-Store Experiences
Craft memorable moments that engage all senses and create emotional imprints stronger than any digital ad ever could.
Turn Foot Traffic Into Brand Devotion
Today’s shoppers expect experiences that will make a lasting impression. Front Row creates immersive, sensory-driven in-store moments that connect with consumers emotionally and keep them coming back. From interactive elements to beauty service integration, we design moments worth lingering in.
Experience-Led Services Include:
- - Sensory merchandising and shopper engagement zones
- - Beauty bars and try-on experiences
- - Guided product storytelling installations
- - Seasonal campaign integrations
Every touchpoint is a chance to tell your brand story in a way that’s authentic, engaging, and unforgettable.
Creating In-Store Experiences That Resonate & Convert
L’Occitane partnered with Front Row to bring a new flagship concept to life inside Toronto’s Yorkdale Mall, transforming traditional retail into a multisensory journey through Provence.
Inspired by the founder’s belief that “journeying through Provence is a visceral experience,” we crafted a space rooted in storytelling and immersive design. From fragrance clouds and skincare bistros to digital immersion pods and rainshower sinks, every touchpoint was built to spark curiosity, invite interaction, and inspire awe.
We followed the “10-3-1” Rule of Visual Merchandising, grabbing attention, driving engagement, and converting seamlessly, while blending technology and tactile beauty in a way only physical retail can. It’s proof that when brands think like creators, physical retail becomes more than a store. It becomes an experience.
