Target Marketplace
Whether you’re on shelf in-store or building digital-only presence through Target Plus™, Front Row helps brands tap into Target’s powerful ecosystem with strategy, precision, and a deep understanding of what drives growth at scale.
Where National Reach Meets Premium Brand Control
Target has established itself as a brand-building platform trusted by millions of U.S. shoppers. It is a highly curated platform that blends retail credibility with ecommerce agility. For DTC-native and emerging brands, Target offers omnichannel reach without the race to the bottom.
Target Plus™, Target’s invite-only marketplace, enables premium brands to reach millions of loyal digital shoppers with control over pricing, branding, and fulfillment. Unlike open marketplaces, Target Plus™ is curated for brand integrity, making it the ideal platform for beauty, wellness, and CPG brands looking to scale without sacrificing identity.
Front Row’s Approach to Target Marketplace Growth
At Front Row, we help brands unlock and navigate the full potential of Target, whether through Target Plus™ ecommerce, retail distribution, or a hybrid strategy. Our services are tailored to both emerging DTC brands ready for retail lift and established players optimizing omnichannel impact.
From retail readiness to marketplace performance, our teams bring end-to-end support across:
- - Target Plus™ marketplace entry strategy and onboarding
- - Retail merchandising and buyer engagement support
- - Assortment planning and promotional calendar alignment
- - Content creation for PDPs, retail circulars, and digital campaigns
- - Omnichannel retail media via Roundel™ and DTC integrations
- - Logistics, inventory forecasting, and retail supply chain consulting
Target Marketplace Models
Target Plus™ (Online Marketplace)
Invite-only ecommerce platform where premium brands maintain pricing, branding, and customer experience while leveraging Target’s digital scale.
Retail Store Distribution
On-shelf placement in 1,900+ stores nationwide, backed by merchandising, supply chain, and co-op support.
Hybrid Omnichannel Strategy
Combine marketplace and in-store presence for cohesive consumer reach, seamless experience, and unified brand storytelling.
Front Row’s Target Services
Target Plus™ Marketplace Onboarding
Application support, positioning strategy, and brand readiness review
Retail Pitch & Buyer Engagement
Assortment planning, promotional strategy, and sales team collaboration
Content & Creative Development
PDP copywriting, imagery, and A+ content that aligns with Target’s brand guidelines
Retail Media Strategy (Roundel™)
Full-funnel retail media planning with performance-based ad strategy
Inventory & Fulfillment Support
Forecasting, sell-through analysis, and retail compliance consulting
Omnichannel Measurement & Analytics
Cross-channel reporting to measure in-store + online ROI
Promotion Planning & Execution
Coordinated Target Circle™, gift card events, and key seasonal moments
Retail Launch Readiness
Packaging, regulatory, and in-store activation strategy
What Makes Front Row Different
Front Row bridges the gap between emerging DTC brands and big-box retail with deep retail knowledge, insider partnerships, and omnichannel marketing expertise. Whether you’re launching on Target Plus™ or preparing for your first in-store PO, we help you scale smart without sacrificing what makes your brand special.
Ready to Launch or Scale at Target?
Let’s tailor your retail or marketplace strategy for long-term growth with America’s favorite retailer.
