Affiliate Marketing

Performance meets partnership.

We see affiliate not as an isolated channel but as part of your brand's ecosystem - where content, commerce and community converge. Our team builds affiliate programs that complement your overall marketing strategy, turning external traffic sources into measurable revenue streams while maintaining brand integrity. 

The Front Row Difference

Traditional affiliate programs focus on quantity over quality, leading to misaligned partnerships and diminishing returns. We take a different approach.

By treating affiliates as true brand extensions rather than simple link distributors, we create trusted relationships that drive not just sales, but long-term customer value. Our affiliate specialists identify partners whose audiences genuinely align with your brand values, then cultivate these partnerships through personalized outreach and ongoing optimization.

What we deliver:

Strategic Partner Curation

• We identify and recruit high-quality affiliates from publishers, content creators, and niche communities that authentically connect with your target audience

Custom Commission Structures

• Develop performance-based models that incentivize quality traffic and conversions while protecting your margins

Content & Creative Support

• Provide affiliates with brand-aligned assets and messaging that drives engagement while maintaining your voice

Continuous Optimization

• Analyze performance metrics to refine commission structures, creative approaches, and partner selection

Cross-Channel Attribution

• Track the true impact of affiliate efforts within your broader marketing ecosystem

Compliance Monitoring

• Ensure all affiliate activity adheres to regulatory requirements and brand guidelines

Front Row x Levanta: Leveraging Creator Connections to Drive Revenue Growth

When a major attribution policy shift disrupted affiliate revenue across Amazon, we didn’t wait to react. Partnering with Levanta, Front Row activated a next-gen affiliate framework through Creator Connections, zeroing in on high-performing creators and adaptive campaigns. The result? A 550% increase in program revenue in just 30 days.

By doubling down on the top 20% of our creator network and tailoring campaigns to individual strengths, we unlocked a new wave of performance. Leveraging Levanta’s real-time insights and incentive tools, we optimized weekly, scaling what worked, phasing out what didn’t, and building a creator-first affiliate engine.

This wasn’t just a rebound. It was a breakthrough. With +300% growth in conversion rates and a 239% increase in revenue from active partners, the program set a new standard for what affiliate can do, especially in beauty, wellness, and lifestyle, where credibility drives conversion. 

Start at Affiliate Partnership With Front Row Today

Affiliate is a creative growth lever. Having the right partner that understands how to turn influence to revenue matters.