Retail Media
Capture shoppers at their moment of decision through targeted advertising on retailer platforms—where purchase intent meets brand discovery.
Maximize Visibility Where Your Customers Shop
Retail Media is the new front line of shopper marketing. As retail media networks (RMNs) become core to retailer strategy, they present a massive opportunity for brands to directly influence buying decisions within the digital aisle. At Front Row, we help brands unlock the full value of RMNs across Target Roundel™, Amazon DSP, Walmart Connect, and other key platforms to drive conversion at scale.
Why Retail Media Matters
Retail media is now a requirement, not a nice-to-have. With consumer journeys starting and ending on retailer-owned platforms, strategic investment in these networks drives measurable brand and sales impact, online and in-store. But doing it well takes more than budget. It requires channel-specific expertise, integrated measurement, and creative that converts.
Front Row’s Approach to Retail Media
We create connected retail media strategies that align with promotional calendars, retail inventory, and brand objectives, ensuring that your media dollars drive sell-through, not just impressions.
From campaign planning to execution, we offer:
- - Full-funnel retail media strategy and planning
- - RMN platform expertise (Walmart Connect, Roundel™, Amazon DSP, Instacart, Kroger, and more)
- - Ad creative tailored for conversion within retail environments
- - Media budget alignment with sales goals and key promotional periods
- - Performance measurement with sales lift attribution and marketplace benchmarking
- - Always-on optimization across targeting, bidding, and creative
Our Retail Media Services
RMN Strategy & Budgeting
Align your spend with high-intent shoppers on platforms like Walmart Connect and Roundel™
Campaign Activation
End-to-end setup and launch of Sponsored Product, Display, and DSP campaigns
Creative Optimization
Messaging and design aligned with retail-specific consumer behavior
Cross-Channel Measurement
Unified reporting across digital media and POS sales
Seasonal & Promotional Support
Integrated support around key events like Prime Day, Circle Week, and holiday
Audience Segmentation
Targeting by retailer shopper data and customer behavior for maximum ROAS
Why Front Row
We’re more than media buyers. We’re marketplace specialists. With deep relationships across RMNs and commerce platforms, we connect your campaigns with your retail performance. We build full-funnel strategies that drive conversion and brand equity, all grounded in the realities of wholesale operations and inventory.
