Retail Visual Merchandising
In a world of infinite digital options, in-store impact still matters. Retail Visual Merchandising is how brands win at shelf, translating identity into tangible, high-conversion moments that drive trial, trust, and purchase.
Designing for Conversion in the Physical Aisle
At Front Row, we elevate your physical retail presence to match your digital voice.
Why Retail Merchandising Matters
Your brand only has a few seconds to stand out in-store. From endcaps and planograms to packaging and POS displays, every detail influences shopper behavior. Brands that own the shelf experience build long-term brand equity and preference.
Front Row’s Approach to In-Store Excellence
We merge strategic creative with retail know-how to deliver merchandising that performs. Our process ensures your brand comes to life through intentional design, optimal placement, and flawless execution.
From retail pitch to store execution, we provide:
- - Visual merchandising audits and strategy
- - Display and packaging design aligned with retailer requirements
- - Planogram consulting and shelf optimization
- - Endcap and secondary placement strategy
- - Point-of-sale (POS) display development
- - In-store promotional signage and co-op creative
- - Retailer-specific customization (Target, Ulta, Sephora, CVS, Walmart, and more)
Our Visual Merchandising Services
Display Design & Development
Custom endcaps, shippers, and in-aisle displays that tell your brand story
Planogram Optimization
Expert input on placement strategy and space maximization
Packaging Consulting
Shelf-first packaging design that breaks through the clutter
Retail Signage & Co-Op Creative
Eye-catching retail graphics built for retailer-specific programs
Shopper Behavior Analysis
Insights into how consumers navigate your category to inform design
Retail Execution Support
Coordination with sales teams and merchandising partners for flawless rollout
Why Front Row
We bring together creatives, retail strategists, and shopper behavior experts to build in-store environments that work harder for your brand. With experience across beauty, wellness, and CPG, we ensure your merchandising looks great and performs.
Let’s Build a Shelf Presence That Sells
From endcap to aisle, we help your brand win the moment that matters most: the one in front of the shopper.
