The DIY and Garden categories on Amazon.de generated €7.84 billion in revenue over the last twelve months, growing by €503 million year over year.
Challenger brands and companies not present a year ago are increasingly capturing it. In this category report, we collaborated with Aybee to provide a data-led look at how DIY, House & Garden brands are winning on Amazon.de, uncovering where €503M in growth came from. This report brings together Amazon market data, brand and category benchmarks, consumer research, and practical strategies for ecommerce leaders competing in this fast-changing landscape.
Inside this Report
- How the €7.84 billion DIY and Garden market on Amazon.de developed over the last twelve months
- Which five subcategories generated around three-quarters of total growth
- Why new and challenger brands are outperforming established manufacturers while cheap marketplace traders are declining
- How to distinguish healthy third-party growth from revenue shifting away from your vendor business
- Why bulky goods are under pressure from logistics costs and how to improve their profitability
- 6 actionable strategies for ecommerce leaders in 2026
