BEAUTY

Building Iconic Beauty Brands for a New Era of Commerce

Today’s beauty consumer doesn’t just browse. They research on Amazon, watch reviews on TikTok, compare prices on Sephora.com, all before even leaving the aisle.

Commerce isn’t linear anymore. Brand discovery and brand loyalty are built across a web of touchpoints, and Front Row connects them all.

Leading, not following.

Front Row beauty brands outperform competitors by 47%, because we combine breakthrough creative with precise, omnichannel execution designed for today’s nonlinear customer journey.

Where Beauty Brands Win Today

Whether you're launching a clean skincare line, scaling a legacy cosmetics brand, or expanding a wellness brand into retail and DTC, success demands more than great products.
It demands orchestration across every channel and real-time performance that evolves with the consumer.

From TikTok Shop to Amazon to Sephora shelves, our full-funnel strategies connect the moments of discovery, decision, and conversion, turning brand attention into brand obsession. We help beauty brands elevate content, protect brand equity, dominate category search, and maximize share of voice in one of beauty’s fastest-growing (and most competitive) commerce channels.

Why Front Row?

More than marketers: we’re builders of beauty brands.

The beauty industry is louder and faster than ever. Every day brings a new trend, a new competitor, a new algorithm shift. Front Row is the beauty marketing partner built for this pace. Our Connected Commerce ecosystem means your media, marketplaces, and brand experiences work together, not in silos.

We Understand Beauty

Breaking Through in a Crowded Market

From luxury skincare to color cosmetics, we help brands define their white space and build emotional connection in an oversaturated market.

Trust in a Skeptical World

We lead with transparency and authenticity, the only currency that matters in a world tired of overpromising influencers and underdelivering products.

Ingredient-Led Storytelling

Consumers want to know what’s inside and why it matters. Our campaigns center efficacy, sourcing, and science to drive educated purchases.

Omnichannel, Optimized

Online, in-store, Amazon, or on social: we craft seamless brand experiences that move audiences from scroll to shelf to subscribe.

What We Do: Beauty Marketing Capabilities

Strategy & Positioning

We uncover your brand’s truth and translate it into a market-differentiating story that resonates from TikTok to the treatment room.

Influencer & Affiliate Marketing

From mega creators to estheticians with niche authority, we build trust-driven creator campaigns that convert.

Case Study: 550% revenue growth in 30 days using Levanta’s Creator Connections.

Social & Content Marketing

We turn scrolls into sales with high-performing content built for beauty’s most visual platforms: Reels, TikTok, Pinterest, and more.

Retail & Shopper Marketing

From Sephora endcaps to Amazon A+ content, we bridge the gap between digital hype and physical presence.

SEO & Performance Media

Our digital experts optimize across the funnel so your brand gets found, and your CAC gets better.

Packaging & Visual Identity

Award-winning creative that sells on-shelf, on-site, and on social.

WNY Beauty by Serena Williams — built and launched by Front Row.

What It’s Like to Work With Us

We’re a team of strategists, storytellers, media experts, and former brand operators who live and breathe beauty. Every engagement starts with a brand deep-dive and a landscape audit, then we move fast to build a roadmap, test what works, and scale what performs. Expect weekly check-ins, proactive ideas, and full transparency along the way.

Let’s Make You the Next Iconic Beauty Brand

You don’t need another vendor. You need a beauty marketing partner that sees the whole picture — from creative to commerce. Let’s talk about how we can grow together.