CONSUMER PACKAGED GOODS (CPG)
At Front Row, we work with consumer packaged goods (CPG) brands that want staying power, not just shelf space.
As CPG experts rooted in omnichannel commerce, we turn product stories into purchase behavior—across retail, DTC, Amazon, and emerging marketplaces.
Scaling Everyday Brands into Household Names
Today’s CPG landscape moves faster than ever. Innovation cycles are shorter. Category competition is fiercer. Consumer loyalty is more fragile.
To win, brands need constant visibility, conversion power, and brand resilience across every touchpoint.
Growth isn’t luck.
Front Row CPG brands see 50% stronger results than brands working with competitor agencies, because we move faster, integrate smarter, and drive omnichannel results that stick.
CPG Is Fast. We’re Faster.
Your customer is everywhere. So are we.
Whether it's launching a snack brand on Amazon, optimizing CRM for a legacy household name, or driving in-store foot traffic with geo-targeted media, our Connected Commerce ecosystem ensures your brand shows up with purpose—and converts at scale.
With Amazon, speed and strategy are everything. The CPG marketplace is more crowded and fragmented than ever, making brand differentiation, search discoverability, and brand protection critical for sustainable growth.
We help CPG brands optimize product content, protect their brand equity, outperform competitors in category search, and maximize marketplace share.
In today’s commerce landscape, every touchpoint matters, and we connect them all.
Creating lasting impressions with Scrub Daddy, blending world-class creative with commerce intelligence
Cracking CPG's Toughest Challenges
- - Navigating fragmented retail and digital ecosystems
- - Standing out in categories with tight margins and fast followers
- - Scaling marketing without diluting brand equity
- - Managing brand consistency across packaging, platforms, and promotions
Front Row's Edge in CPG
Our approach blends commerce intelligence with world-class creative. You get marketers who think like merchandisers, creatives who understand performance, and analysts who decode customer behavior in real time.
Our CPG-Focused Capabilities
Retail Media & Performance Marketing
- Full-funnel campaigns built to sell in and sell through.
Brand & Package Design
- From dielines to display, we build assets made to move units.
Influencer & Affiliate
- Activate creators who drive trial and influence purchase.
Ecommerce Strategy & Marketplace Management
- Grow DTC and dominate retail platforms like Amazon, Walmart, and Target.
Let’s move your brand off the shelf and into carts, hearts, and homes.
