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A Day in the Life of a Digital Account Coordinator

DTC MarketingBlog

“7AM and I stumble to the kitchen…” yeah no… not when you work from home! After attending college remotely for nearly 2 years due to the pandemic, I learned that I work and focus best at my computer in my comfort space. I know this isn’t the case for everyone, but when searching for a job as a graduating senior in 2022, the ability to work in a hybrid or remote environment was always on my mind so I could be my best employee-self. Then, a little over 8 months ago, I landed my dream job working for Taylor & Pond as a Digital Account Coordinator.

Since a very young age, I have been obsessed with makeup, hair, and skincare, but never thought I’d work for the leading digital marketing agency in the beauty industry! And due to our company having employees on all coasts, I get to work from home, but occasionally meet up with local co-workers, which is truly the best work/life balance I could ask for.

I could talk forever about how obsessed I am with my job, but instead, I’ll show you! When you work on the account side of an agency, every day is different. So today is what it will be and I will probably never experience an identical day to it. This keeps my life interesting and my mind activated at all times. 

Come along with me for this day in my life as a Digital Account Coordinator!

8:00 A.M.

My alarm goes off, but chances are I’ve been awake for hours… #NoSleepClub. Yet, I still snooze it until 8:30am JUST in case I fall back asleep (which has never happened, but maybe one day… *sigh*). When my last alarm goes off, I’m already scrolling through my work email from my phone, deleting spam, moving important emails from our team leaders to folders, and making sure all the emails I need to reply to are marked unread for easy finding. I also check Slack to make sure I haven’t missed anything fun going on in the #accountmanagers chat and reply to any of our West Coast team that sent me over messages at their end of day. 

9:00 A.M.

By 9am, when work really begins, I respond to client emails and check Asana (the best way to stay organized) to review my tasks for the day. These tasks usually consist of: posting content manually; ensuring scheduled posts go live; scheduling upcoming posts; building out influencer creative briefs and contracts; researching and vetting influencers for upcoming activations; sending invoices; building out monthly and weekly reports; updating shipment trackers; reviewing copy for content calendars; and sending follow-ups to clients. However, depending on client emails and co-worker Slack messages, any other one-off tasks may take priority, such as ideating influencer or paid UGC content, jumping in on any community engagement, or helping out with internal organization and development. Today, for example, I had an extra assignment for a training session for one of our brands. I was to review all of the content in Q1 for our ambassador program and create a deck that features our favorite content. Watching professional hairstylists create gorgeous transformations hardly feels like a job!

11:00 A.M.

While I typically don’t have meetings before noon due to most of my co-workers being on Pacific Standard Time, this morning was a special case. Since today was my first time presenting one of our monthly reports to my client, I hopped on a 45 minute meeting with my co-worker who was presenting with me and one of my senior supervisors was there to give insight and advice. This might sound crazy, but presenting on client calls is somehow less intimidating than presenting to your peers. My co-workers are seriously the greatest and so there’s almost this sense of wanting to impress them even more than the client. This internal call went great though and was a great way to really get my brain moving and connected to me speaking out loud. I got out all my stumbles and it was off to the races! 

12:00 P.M.

By this point I’ve hopefully completed all of my recurring, more simple tasks and have moved onto larger projects. Now that our West Coast team is officially online, the majority of requests begin coming through and our Slack chats begin popping off! In between these larger projects and requests, I typically have anywhere from 3-6 meetings on average. Today, I had 5! Two were client-facing and the other three were internal. We always prioritize client meetings, so often times internal calls get moved around. However, today everything went exactly according to plan. My first client-facing call was super interesting and I gained a lot of product knowledge on our new launches. Then, I had a quick internal touchbase on a pitch deck I was asked to work on. On my second client call, which is a newer account I’m working on, and my first time leading an account (so freaking cool), we presented our June FPO (content inspiration deck), our May Content Calendar, and the March Monthly Report. It all went very smoothly and I was able to answer all questions the client had, which always makes me feel good. We then had a mini celebration in our Slack group and I was off to an internal to learn about a way to track influencer sales made. Once this was over, it was time to send recaps for the client calls, send our paid ads specialist all the information needed to track the influencer sales, send off a creative brief for approval from a client, and get back to some influencer research as well as learning another new platform we will be utilizing for all things influencer marketing.

3:00 P.M.

At this time today, I am finished with meetings, but some days I’ll have back-to-back calls until my end of day at 5:30pm. It truly just depends. Having time after calls is great though because I feel like I can really get down to the nitty gritty and get ahead on tasks. Since I already am up-to-date on my daily tasks, I decided to dive into some influencer research for June and July. I know that sounds like miles away, but in Social Media Marketing, you must always work well in advance and always be prepared for something to change on a dime. I gathered a list of about 15 influencers I want to reach out to for rates for a specific product feature for one of my brands. Research is one of my favorite parts of the job. I love ending up in very niche spaces of the internet and feeling like I struck gold. The more narrow you can make your search, the more unique creators and information you will find. 

5:00 P.M.

With 30 minutes left in the work day, I make sure all my emails have been read and responded to, all posts have gone live, and all my tasks in Asana are checked off. I have a hard time peeling myself away from my computer because my job is genuinely a blast. However, I’ve been told I must have a work/life balance, so alas, I close my laptop and continue to scroll through social media on my phone and save trends and creators I find that may be beneficial to one of my accounts in the future (#cantstopwontstop working…).

Today I have plans to meet up with some old friends from my dance days since I’m spending the month back home with my family before making a big move. But I usually go for a walk, if I haven’t already, have cocktail hour with my parents or boyfriend, play Wordle, eat a big dinner, and pop whatever show I’m currently binging on the telly. I may be 23 years old, but I am absolutely in bed by 10:30pm (#grandmalife) in an attempt to catch some z’s before I do it all as a Digital Account Coordinator again tomorrow!