Amazon Marketing Cloud: Best Way to Understand Audiences and Make Smarter Investments
What if there was a way to see which parts of your advertising truly drive sales, where your budget is being wasted and how customers actually move toward a purchase?
Well, we’ve got good news – that is exactly what Amazon Marketing Cloud (AMC) is built for.
Amazon has recently opened AMC to every advertiser running Sponsored Ads. With a simple interface and ready-to-use insights, many more brands can now look at how shoppers behave across Amazon’s ecosystem. It is a useful step, but accessing AMC is only the beginning.
What is AMC?
In simple terms, AMC is a secure space where you can look at how people interact with your ads and products across Amazon’s channels. It connects signals from shopping, browsing and advertising activity so you can understand how customers move from awareness to purchase. Essentially, instead of guessing which parts of your advertising work, it helps you see it more clearly.
AMC gives you something you cannot get from normal Amazon reporting. It shows which actions make a measurable difference to your business. That clarity is the foundation of smarter spending.
Most brands who try to explore AMC on their own find that the console view is limited. The data is shown only at the account level, which keeps insights very basic and makes it hard to understand what is actually driving performance. In other words, AMC in the console gives you pieces of the puzzle, but not the full picture.
This is where a structured AMC scope becomes valuable.
We Turn AMC into Real Results
When AMC is managed through our analytics solution Catapult, the data becomes easier to understand and more connected to real business outcomes. Instead of seeing isolated numbers, you see clear signals that help you save money, invest more effectively and identify new growth opportunities.
Here are some of the ways AMC can create measurable uplift:
Cut back on wasted spend
AMC can show when ads stop being effective. For example, frequency capping highlights when extra impressions no longer bring extra conversions. Knowing this helps reduce unnecessary spend.
Focus spending when shoppers are most active
Dayparting reveals which hours and days lead to the best results. Moving more of your budget into those moments improves return without increasing your overall costs.
Understand how shoppers move toward a purchase
By connecting data across all your Amazon ads, Catapult helps you see how people discover your brand, what influences them along the way and what finally leads them to buy. This gives you a clearer view of what works at each stage.
See which products attract long-term customers
Gateway analysis shows which first purchases lead to higher value over time. This helps guide decisions around assortment, promotions and product strategy.
How Catapult Improves the AMC Experience
Using AMC in Amazon’s advertising console can be slow and difficult. Reports require manual setup, data mapping and technical work, and the insights stay very high level. Catapult removes these hurdles by providing:
- Automatically updated reports
- Clear explanations of what the data means
- Easy-to-use audience creation
- Longer lookback windows for deeper analysis
- A complete view across categories, platforms and channels
We have worked with AMC since its earliest days, which means Catapult is built on real experience and a deep understanding of how to turn AMC data into meaningful results. Catapult turns AMC into something you can rely on regularly, not something you have to build from scratch each time.
Stop the Guesswork and Make Informed Decisions
AMC is now open to everyone, but the true value comes from how you use it. A complete AMC scope through Catapult helps you spend smarter, understand your customers better and uncover actionable opportunities for growth.
If you want AMC to turn into clearer decisions, stronger returns and a deeper understanding of your customers, now is the time to use it in a way that unlocks its full value.
At Front Row, we help brands turn AMC into clear, actionable insights that drive growth. Reach out to explore how an AMC scope can support smarter decisions and stronger performance for your brand.